Innovation expenditure of the advertising industry Germany 2008-2020

This statistic shows data on the innovation expenditure of the advertising industry in Germany from 2008 to 2018 and estimations for the years 2019 and 2020. The term innovation expenditure refers to the expenditure on research and development as well as innovation-relevant spending on fixed immaterial assets, education, marketing, conception, construction, design and production and distribution preparation. In 2018, the innovation expenditure of the advertising sector amounted to roughly 680 million euros.

Innovation expenditure of the advertising industry in Germany from 2008 to 2020

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Source

Release date

February 2019

Region

Germany

Survey time period

2008 to 2018

Special properties

companies with a minimum of five employees

Supplementary notes

According to the source, the German innovation survey is carried out on behalf of the German department of education (Bundesministerium für Bildung und Forschung). It is conducted by the Centre for European Economic Research (ZEW, Mannheim), which has cooperated with infas (Institute for Applied Social Sciences) and the Fraunhofer Institute for Systems and Innovation Research (ISI) since 1993. The survey takes into account all companies in Germany with a minimum of at least five employees whose economic focus lies in the relevant sector. Definitions and measuring concepts correspond with the international standards of OECD and Eurostat. Every other year, the innovation survey is part of the European Community Innovation Survey (CIS) coordinated by Eurostat. All figures were projected to the population of companies with a minimum of five employees in Germany. More than 17,200 companies took part in the 2018 innovation survey (= 57 percent of random sample), 263 of which belonged to the consulting and advertising sector.

* The numbers for the years 2019 an 2020 are forecasts.

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Statistics on "Advertising in Germany"

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