Innovation expenditure of the advertising industry Germany 2008-2019

Innovation expenditure of the advertising industry in Germany from 2008 to 2019* (in million euros)

by Evgeniya Koptyug, last edited Feb 22, 2019
Innovation expenditure of the advertising industry Germany 2008-2019 This statistic shows data on the innovation expenditure of the advertising industry in Germany from 2008 to 2019. The term innovation expenditure refers to the expenditure on research and development as well as innovation-relevant spending on fixed immaterial assets, education, marketing, conception, construction, design and production and distribution preparation. In 2018, the innovation expenditure of the advertising sector amounted to roughly 360 million euros.
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Innovation expenditure of the advertising industry in Germany from 2008 to 2019* (in million euros)

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EVP, Research & Innovation, Advertising Research Foundation

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