Innovation expenditure of the advertising industry Germany 2008-2023

Innovation expenditure of the advertising industry in Germany from 2008 to 2023

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Release date

January 2023



Survey time period

2008 to 2023

Special properties

companies with a minimum of five employees

Supplementary notes

¹ From 2018, the definitions and measuring concepts correspond with the international standards of OECD and Eurostat. Every other year, the innovation survey is part of the European Community Innovation Survey (CIS) coordinated by Eurostat. All figures were projected to the population of companies with a minimum of five employees in Germany. More than 16,400 companies took part in the 2018 innovation survey (= 54 percent of random sample), 285 of which belonged to the consulting and advertising sector.

² The numbers for the years 2022 an 2023 are forecasts.

According to the source, the German innovation survey is carried out on behalf of the German department of education (Bundesministerium für Bildung und Forschung). It is conducted by the Centre for European Economic Research (ZEW, Mannheim), which has cooperated with infas (Institute for Applied Social Sciences) and the Fraunhofer Institute for Systems and Innovation Research (ISI) since 1993. The survey takes into account all companies in Germany with a minimum of at least five employees whose economic focus lies in the relevant sector.

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