Awareness of billboard advertisements in Germany 2016-2020, by frequency

Number of people perceiving advertising pillars and billboard posters in Germany from 2016 to 2020, by frequency

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Source

Release date

July 2020

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

n (2015)=25,140, projected to 69.24 million
n (2016)=23,854, projected to 69.56 million
n (2017)=23,356, projected to 70.09 million
n (2018)=23,389, projected to 70.45 million
n (2019)=23,318, projected to 70.60 million

Find more information on the methodology of this survey here.

The original survey question was phrased by the source as follows: "I'd like to know how often you personally do the following. Please answer according to this list. Topic: Walking by advertising columns or billboards on the street." (original German question: "Ich möchte Sie jetzt zu einer Reihe von Dingen fragen, wie häufig Sie persönlich das machen. Bitte sagen Sie es mir nach dieser Liste hier. Thema: Auf der Straße an Anschlagsäulen oder Tafeln mit Plakatanschlägen vorbeikommen.")

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Statistics on "Advertising in Germany"

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