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Awareness of billboard advertisements in Germany 2014-2018, by frequency
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Awareness of billboard advertisements in Germany 2014-2018, by frequency
Number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency (in million)
by Evgeniya Koptyug,
last edited
Jan 10, 2019
This statistic shows the number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency. In 2018, 31.38 million respondents stated they walked by advertising columns or billboards daily or almost daily.
The Allensbacher Markt- und Werbeträgeranalyse (AWA) is concerned with gathering data on the opinions, consumption habits and the media usage behavior of the German population on a broad statistical basis.
Number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency (in million)
| Daily or almost daily | Several times a week | Once a week | One to three times a month | Less than once a month | Never or almost never | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| Daily or almost daily | Several times a week | Once a week | One to three times a month | Less than once a month | Never or almost never | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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by Evgeniya Koptyug,
last edited
Jan 10, 2019
This statistic shows the number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency. In 2018, 31.38 million respondents stated they walked by advertising columns or billboards daily or almost daily.
The Allensbacher Markt- und Werbeträgeranalyse (AWA) is concerned with gathering data on the opinions, consumption habits and the media usage behavior of the German population on a broad statistical basis.
- Show sources information
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- Show publisher information
- Release date
- July 2018
- Region
- Germany
- Survey time period
- 2014 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
n (2014)=25,363, projected to 70.52 million
n (2015)=25,140, projected to 69.24 million
n (2016)=23,854, projected to 69.56 million
n (2017)=23,356, projected to 70.09 million
n (2018)=23,389, projected to 70.45 million
Find more information on the methodology of this survey here.
The original survey question was phrased by the source as follows: "I'd like to know how often you personally do the following. Please answer according to this list. Topic: Walking by advertising columns or billboards on the street." (original German question: "Ich möchte Sie jetzt zu einer Reihe von Dingen fragen, wie häufig Sie persönlich das machen. Bitte sagen Sie es mir nach dieser Liste hier. Thema: Auf der Straße an Anschlagsäulen oder Tafeln mit Plakatanschlägen vorbeikommen.")
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2018
More information
- Region
- Germany
- Survey time period
- 2014 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
n (2014)=25,363, projected to 70.52 million
n (2015)=25,140, projected to 69.24 million
n (2016)=23,854, projected to 69.56 million
n (2017)=23,356, projected to 70.09 million
n (2018)=23,389, projected to 70.45 million
Find more information on the methodology of this survey here.
The original survey question was phrased by the source as follows: "I'd like to know how often you personally do the following. Please answer according to this list. Topic: Walking by advertising columns or billboards on the street." (original German question: "Ich möchte Sie jetzt zu einer Reihe von Dingen fragen, wie häufig Sie persönlich das machen. Bitte sagen Sie es mir nach dieser Liste hier. Thema: Auf der Straße an Anschlagsäulen oder Tafeln mit Plakatanschlägen vorbeikommen.")
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