Awareness of billboard advertisements in Germany 2019-2023, by frequency

Number of people noticing advertising pillars and billboard posters in Germany from 2019 to 2023, by frequency

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Release date

June 2023



Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older living in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2017: 23,356 respondents, projection to 70.09 million people
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,524 respondents, representing 70.08 million

Find more information on the methodology of this survey here.

The original survey question was phrased by the source as follows: "I'd like to know how often you personally do the following. Please answer according to this list. Topic: Walking by advertising columns or billboards on the street." (original German question: "Ich möchte Sie jetzt zu einer Reihe von Dingen fragen, wie häufig Sie persönlich das machen. Bitte sagen Sie es mir nach dieser Liste hier. Thema: Auf der Straße an Anschlagsäulen oder Tafeln mit Plakatanschlägen vorbeikommen.")

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