Awareness of billboard advertisements in Germany 2015-2019, by frequency

This statistic shows the number of people perceiving advertising pillars and billboard posters in Germany from 2015 to 2019, by frequency. In 2019, 31.4 million respondents stated they walked by advertising columns or billboards daily or almost daily.
The Allensbacher Markt- und Werbeträgeranalyse (AWA) is concerned with gathering data on the opinions, consumption habits and the media usage behavior of the German population on a broad statistical basis.

Number of people perceiving advertising pillars and billboard posters in Germany from 2015 to 2019, by frequency

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Source

Release date

July 2019

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

n (2015)=25,140, projected to 69.24 million
n (2016)=23,854, projected to 69.56 million
n (2017)=23,356, projected to 70.09 million
n (2018)=23,389, projected to 70.45 million
n (2019)=23,318, projected to 70.60 million

Find more information on the methodology of this survey here.

The original survey question was phrased by the source as follows: "I'd like to know how often you personally do the following. Please answer according to this list. Topic: Walking by advertising columns or billboards on the street." (original German question: "Ich möchte Sie jetzt zu einer Reihe von Dingen fragen, wie häufig Sie persönlich das machen. Bitte sagen Sie es mir nach dieser Liste hier. Thema: Auf der Straße an Anschlagsäulen oder Tafeln mit Plakatanschlägen vorbeikommen.")

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Statistics on "Advertising in Germany"

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