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Awareness of billboard advertisements in Germany 2014-2018, by frequency

Number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency (in million)

Awareness of billboard advertisements in Germany 2014-2018, by frequency This statistic shows the number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency. In 2018, 31.38 million respondents stated they walked by advertising columns or billboards daily or almost daily. The Allensbacher Markt- und Werbeträgeranalyse (AWA) is concerned with gathering data on the opinions, consumption habits and the media usage behavior of the German population on a broad statistical basis.
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Number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency (in million)

Daily or almost dailySeveral times a weekOnce a weekOne to three times a monthLess than once a monthNever or almost never
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Daily or almost dailySeveral times a weekOnce a weekOne to three times a monthLess than once a monthNever or almost never
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This statistic shows the number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency. In 2018, 31.38 million respondents stated they walked by advertising columns or billboards daily or almost daily. The Allensbacher Markt- und Werbeträgeranalyse (AWA) is concerned with gathering data on the opinions, consumption habits and the media usage behavior of the German population on a broad statistical basis.
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