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Advertising investments and net advertising revenue of the media in Germany 2009-2018

Published by Evgeniya Koptyug, Jun 6, 2019
This statistic shows data on the advertising market in Germany from 2009 to 2018. In 2018, advertising investments amounted to roughly 26.8 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 15.8 billion euros in the same year.

Advertising investments and net advertising revenue of the media in Germany from 2009 to 2018 (in billion euros)

Total (fees, production, media costs)Net advertising revenue of the media
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Release date

May 2019

Region

Germany

Survey time period

2009 to 2018

Special properties

nominal data

Supplementary notes

Figures were partly derived from earlier publications.

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