This statistic shows data on the advertising market in Germany from 2009 to 2017. In 2017, advertising investments amounted to roughly 26 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 15.3 billion euros in the same year.
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Advertising investments and net advertising revenue of the media in Germany 2009-2017
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Advertising investments and net advertising revenue of the media in Germany from 2009 to 2017 (in billion euros)
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This statistic shows data on the advertising market in Germany from 2009 to 2017. In 2017, advertising investments amounted to roughly 26 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 15.3 billion euros in the same year.
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This statistic shows data on the advertising market in Germany from 2009 to 2017. In 2017, advertising investments amounted to roughly 26 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 15.3 billion euros in the same year.
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- Release date
- May 2018
- Region
- Germany
- Survey time period
- 2009 to 2018
- Special properties
- nominal data
- Supplementary notes
- Figures were partly derived from earlier publications.
More information
- Region
- Germany
- Survey time period
- 2009 to 2018
- Special properties
- nominal data
- Supplementary notes
- Figures were partly derived from earlier publications.
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Digital display advertising revenue in Germany 2013-2018
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Statistics on "Advertising in Germany"
- Overview
The most important statistics
- Advertising investments and net advertising revenue of the media in Germany from 2009 to 2017 (in billion euros)Advertising investments and net advertising revenue of the media in Germany 2009-2017
- Net advertising revenue of ascertainable advertising media in Germany in 2016 and 2017(in million euros)Advertising revenue of different advertising media types in Germany 2016-2017
- Gross advertising market share of advertising media types in Germany in 2017Advertising market share of media types in Germany 2017
- Advertising expenditure of the leading 30 advertisers in Germany in 2017 (in million euros)Advertisers with highest advertising expenditure in Germany 2017
- Ranking of the industries with the highest advertising expenditure in above-the-line media in Germany from January to May 2018 (in million euros)Industries with the highest above-the-line media advertising expenditure Germany 2018
- Number of employees in the advertising industry in Germany from 1999 to 2015Employees in the advertising industry in Germany 1999-2015
- Development of the unemployment rate in the advertising market in Germany from 1998 to 2013Unemployment rate in the advertising market in Germany 1998-2013
- Number of job offers in advertising in Germany in the first half of 2018, by job areaJob openings in advertising in Germany H1 2018, by job area
- Television advertising
The most important statistics
- Gross and net television advertising revenue in Germany from 2002 to 2016 (in billion euros)Gross and net TV advertising revenue in Germany 2002-2016
- Gross advertising revenue of television channels in Germany in 2017 (in million euros)Gross advertising revenue of TV channels in Germany 2017
- Market share of television channels in the advertising expenditure in Germany in 2015Advertising expenditure share of TV channels in Germany 2015
- Number of aired television commercials in Germany from 2002 to 2017 (in millions)Number of TV commercials in Germany 2002-2017
- Air time of television commercials in Germany from 2002 to 2017 (in minutes)Air time of TV commercials in Germany 2002-2017
- Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to 2017 (in euros)CPM for television commercials in Germany 2000-2017
- Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2017 (in euros)CPM for television commercials (14-49 years) in Germany 2002-2017
- Print advertising
The most important statistics
- Gross advertising expenditure of the print media in Germany from 2013 to 2017 (in billion euros)Advertising expenditure of the print media in Germany 2013-2017
- Sales of daily newspapers in Germany in 2015 and 2016 (in billion euros)Daily newspaper sales Germany 2015-2016
- Net advertising revenue of newspapers in Germany from 1995 to 2017 (in million euros)Net advertising revenue of newspapers in Germany 1995-2017
- Paid circulation of newspapers in Germany in the 3rd quarter 2018, by typePaid circulation of newspapers in Germany Q3 2018, by type
- Net advertising revenue of consumer magazines in Germany from 2004 to 2017 (in million euros)Net advertising revenue of consumer magazines in Germany 2004-2017
- Gross advertising expenditure in consumer magazines in Germany in 2016 and 2017, by segment (in million euros)Advertising expenditure in consumer magazines in Germany 2016-2017, by segment
- Consumer magazines ranked by gross advertisement revenue in Germany in 2017 (in million euros)Magazines with the highest advertisement revenues in Germany 2017
- Ranking of magazines with the most advertising pages in Germany in 2017Magazines with the most advertising pages in Germany 2017
- Internet advertising
The most important statistics
- Online advertising expenditure in Germany from 2006 to 2017 (in million euros)Online advertising expenditure in Germany 2006-2017
- Revenues from digital display advertising in Germany from 2013 to 2017, with a forecast for 2018 (in million euros)Digital display advertising revenue in Germany 2013-2018
- Net revenue from online and mobile advertising (display) in Germany from 2003 to 2015 (in million euros)Online advertising revenue (display) in Germany 2003-2015
- Gross advertising volume of the most popular online advertising formats in Germany from 2014 to the first half of 2018 (in million euros)Gross advertising volume of popular online advertising formats in Germany 2014-2018
- Investments in traditional online advertising in Germany from 2013 to 2018, by industry* (in million euros)Online advertising investments in Germany 2013-2018, by industry
- Companies with the highest investments in online advertising in Germany in 2017 (in million euros)Companies with the highest online advertising spend in Germany 2017
- Net reach of the leading 20 marketers for online advertising in Germany in May 2015 (in million unique users)Reach of online advertising marketers in Germany May 2015
- Radio advertising
The most important statistics
- Gross and net radio advertising revenue in Germany from 2000 to 2016 (in million euros)Gross and net radio advertising revenue in Germany 2000-2016
- Daily reach of the radio in Germany according to ma 2018 Audio IIDaily reach of the radio in Germany according to ma 2018 Audio II
- Average daily radio listening time in Germany from 1995 to 2017 (in minutes)Daily radio listening time in Germany 1995-2017
- Leading radio stations (advertisers only) in Germany in 2018, by gross contacts Leading radio stations in Germany 2018, by gross contacts
- Gross advertising revenue of radio marketers RMS and AS&S in Germany from January to September 2017Gross advertising revenue of radio advertising marketers in Germany 2017
- ma 2018 Audio II: gross reach of radio marketers in Germany (in 1,000)Reach of marketers in radio advertising in Germany according to ma 2018 Audio II
- ma 2015 IP Audio I: marketers ranked by web radio sessions in Germany in the 4th quarter of 2014Marketers ranked by web radio sessions in Germany Q4 2014
- Out-of-home and cinema advertising
The most important statistics
- Advertising investments in out-of-home and cinema advertising in Germany from 2013 to 2017 (in billion euros)Advertising investments in out-of-home and cinema advertising in Germany 2013-2017
- Gross revenue of out-of-home media in Germany from 2016 to 2017 (in million euros)Revenue of out-of-home-media in Germany 2016-2017
- Net revenue from billboard advertising in Germany in 2016 and 2017, by type of advertising space (in million euros)Advertising revenue from billboard advertising in Germany 2017, by type of ad space
- Largest companies ranked by out-of-home advertising investments in Germany in 2017 (in million euros)Companies with the highest investments in out-of-home advertising in Germany 2017
- Leading products ranked by advertising investments in out-of-home advertising in Germany in 2013 (in million euros)Products with the highest investments in out-of-home advertising in Germany 2013
- Cinema advertising revenue in Germany from 1998 to 2013, by type of advertising (in million euros)Cinema advertising revenue in Germany 1998-2013, by type of advertising
- Ranking of companies with the highest gross spendings on cinema advertising in Germany in 2015 (in million euros)Companies ranked by cinema advertising expenditure in Germany 2015
- Would you say that cinema advertising is an essential part of the cinema experience or do you rather consider it a nuisance?Survey on the level of acceptance of cinema advertising in Germany 2014
- Agency rankings
The most important statistics
- Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017Leading advertising agencies according to Manager Magazin creative index Germany 2017
- Most successful advertising agencies ranked by number of ADC creativity points in Germany in 2017Most successful agencies according to ADC creativity ranking in Germany 2017
- Most successful agencies based on their score in the GWA-Effektivitätsranking in Germany 2015Most successful agencies according to GWA in Germany 2015
- Leading 30 communication service providers ranked by number of HORIZONT creative ranking points in Germany in 2017Leading communication service providers as to HORIZONT creative ranking Germany 2017
- Red Box ranking of the most creative advertising agencies in Germany in 2018, by creativity points*Red Box creativity ranking of advertising agencies in Germany 2018
- Best agencies in the field of digital creation based on their score in the BVDW-Kreativranking in Germany in 2017Ranking of the best agencies in digital creation in Germany 2017
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Statistics on the topic
Free statistics
- Sales of daily newspapers in Germany in 2015 and 2016 (in billion euros)
- Revenues from digital display advertising in Germany from 2013 to 2017, with a forecast for 2018 (in million euros)
- Net reach of the leading 20 marketers for online advertising in Germany in May 2015 (in million unique users)
- Leading 30 communication service providers ranked by number of HORIZONT creative ranking points in Germany in 2017
- Investment in advertising in Germany from 2011 to 2017 (compared to previous year)
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Premium Statistics
- Advertising investments and net advertising revenue of the media in Germany from 2009 to 2017 (in billion euros)
- Net advertising revenue of ascertainable advertising media in Germany in 2016 and 2017(in million euros)
- Gross advertising market share of advertising media types in Germany in 2017
- Advertising expenditure of the leading 30 advertisers in Germany in 2017 (in million euros)
- Ranking of the industries with the highest advertising expenditure in above-the-line media in Germany from January to May 2018 (in million euros)
- Number of employees in the advertising industry in Germany from 1999 to 2015
- Development of the unemployment rate in the advertising market in Germany from 1998 to 2013
- Number of job offers in advertising in Germany in the first half of 2018, by job area
- Gross and net television advertising revenue in Germany from 2002 to 2016 (in billion euros)
- Gross advertising revenue of television channels in Germany in 2017 (in million euros)
- Market share of television channels in the advertising expenditure in Germany in 2015
- Number of aired television commercials in Germany from 2002 to 2017 (in millions)
- Air time of television commercials in Germany from 2002 to 2017 (in minutes)
- Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to 2017 (in euros)
- Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2017 (in euros)
- Gross advertising expenditure of the print media in Germany from 2013 to 2017 (in billion euros)
- Net advertising revenue of newspapers in Germany from 1995 to 2017 (in million euros)
- Paid circulation of newspapers in Germany in the 3rd quarter 2018, by type
- Net advertising revenue of consumer magazines in Germany from 2004 to 2017 (in million euros)
- Gross advertising expenditure in consumer magazines in Germany in 2016 and 2017, by segment (in million euros)
- Consumer magazines ranked by gross advertisement revenue in Germany in 2017 (in million euros)
- Ranking of magazines with the most advertising pages in Germany in 2017
- Industries with the highest advertising spending in consumer magazines in Germany in 2016 and 2017 (in million euros)
- Online advertising expenditure in Germany from 2006 to 2017 (in million euros)
- Net revenue from online and mobile advertising (display) in Germany from 2003 to 2015 (in million euros)
- Gross advertising volume of the most popular online advertising formats in Germany from 2014 to the first half of 2018 (in million euros)
- Investments in traditional online advertising in Germany from 2013 to 2018, by industry* (in million euros)
- Companies with the highest investments in online advertising in Germany in 2017 (in million euros)
- Gross and net radio advertising revenue in Germany from 2000 to 2016 (in million euros)
- Daily reach of the radio in Germany according to ma 2018 Audio II
- Average daily radio listening time in Germany from 1995 to 2017 (in minutes)
- Leading radio stations (advertisers only) in Germany in 2018, by gross contacts
- Gross advertising revenue of radio marketers RMS and AS&S in Germany from January to September 2017
- ma 2018 Audio II: gross reach of radio marketers in Germany (in 1,000)
- ma 2015 IP Audio I: marketers ranked by web radio sessions in Germany in the 4th quarter of 2014
- Advertising investments in out-of-home and cinema advertising in Germany from 2013 to 2017 (in billion euros)
- Gross revenue of out-of-home media in Germany from 2016 to 2017 (in million euros)
- Net revenue from billboard advertising in Germany in 2016 and 2017, by type of advertising space (in million euros)
- Largest companies ranked by out-of-home advertising investments in Germany in 2017 (in million euros)
- Leading products ranked by advertising investments in out-of-home advertising in Germany in 2013 (in million euros)
- Cinema advertising revenue in Germany from 1998 to 2013, by type of advertising (in million euros)
- Ranking of companies with the highest gross spendings on cinema advertising in Germany in 2015 (in million euros)
- Would you say that cinema advertising is an essential part of the cinema experience or do you rather consider it a nuisance?
- Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017
- Most successful advertising agencies ranked by number of ADC creativity points in Germany in 2017
- Most successful agencies based on their score in the GWA-Effektivitätsranking in Germany 2015
- Red Box ranking of the most creative advertising agencies in Germany in 2018, by creativity points*
- Best agencies in the field of digital creation based on their score in the BVDW-Kreativranking in Germany in 2017
- Change in advertising spending worldwide from 2010 to 2018
- Change in advertising expenditure in selected countries from 2015 to 2019
- Growth of advertising revenue worldwide from 2016 to 2021, by region
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- Growth of global advertising revenues from 2015 to 2019, by medium
- Distribution of advertising spending worldwide in 2016, by region
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- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2017 (in million euros)
- Growth rate in advertising revenue in Italy from 2014 to 2017, by medium
- Growth of global advertising revenue in 2016 and 2017, by medium
- Advertising and market research revenue in Luxembourg from 2010 to 2022 (in million U.S. dollars)
- Number of segregated & bespoke LDI mandates managed on behalf of pension schemes in the United Kingdom (UK) from 2013 to 2014, by size
- Approved mainland China investment in information and communication sector in Taiwan from 2008 to 2017 (in million U.S. dollars)
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