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Advertising investments and net advertising revenue of the media in Germany 2009-2018
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Advertising investments and net advertising revenue of the media in Germany 2009-2018
Advertising investments and net advertising revenue of the media in Germany from 2009 to 2018 (in billion euros)
by Evgeniya Koptyug,
last edited
Jun 6, 2019
This statistic shows data on the advertising market in Germany from 2009 to 2018. In 2018, advertising investments amounted to roughly 26.8 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 15.8 billion euros in the same year.
Advertising investments and net advertising revenue of the media in Germany from 2009 to 2018 (in billion euros)
| Total (fees, production, media costs) | Net advertising revenue of the media | |
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| Total (fees, production, media costs) | Net advertising revenue of the media | |
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by Evgeniya Koptyug,
last edited
Jun 6, 2019
This statistic shows data on the advertising market in Germany from 2009 to 2018. In 2018, advertising investments amounted to roughly 26.8 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 15.8 billion euros in the same year.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- May 2019
- Region
- Germany
- Survey time period
- 2009 to 2018
- Special properties
- nominal data
- Supplementary notes
- Figures were partly derived from earlier publications.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2019
More information
- Region
- Germany
- Survey time period
- 2009 to 2018
- Special properties
- nominal data
- Supplementary notes
- Figures were partly derived from earlier publications.
Other statistics on the topic
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Leading advertising agencies according to Manager Magazin creative index Germany 2017
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CPM for television commercials in Germany 2000-2018
+Radio, TV & Film
Leading radio stations in Germany 2019, by gross contacts
+Advertising & Marketing
Companies with the highest investments in out-of-home advertising in Germany 2018
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Statistics on "Advertising in Germany"
- Overview
The most important statistics
- Advertising investments and net advertising revenue of the media in Germany from 2009 to 2018 (in billion euros)Advertising investments and net advertising revenue of the media in Germany 2009-2018
- Investment in advertising and net advertising revenues of the media in Germany in 2017 and 2018 (in billion euros)Investment in advertising and net advertising revenues of the media 2017-2018
- Gross advertising market share of advertising media types in Germany in 2018Advertising market share of media types in Germany 2018
- Advertising expenditure of the leading 30 advertisers in Germany in 2018 (in million euros)Advertisers with highest advertising expenditure in Germany 2018
- Ranking of the industries with the highest advertising expenditure in above-the-line media in Germany from January to June 2018 (in million euros)Industries with the highest above-the-line media advertising expenditure Germany 2018
- Development of the unemployment rate in the advertising market in Germany from 1998 to 2013Unemployment rate in the advertising market in Germany 1998-2013
- Number of job offers in advertising in Germany in 2018, by job areaJob openings in advertising in Germany 2018, by job area
- Television advertising
The most important statistics
- Gross and net television advertising revenue in Germany from 2002 to 2016 (in billion euros)Gross and net TV advertising revenue in Germany 2002-2016
- Gross advertising revenue of television channels in Germany in 2018 (in million euros)Gross advertising revenue of TV channels in Germany 2018
- Number of aired television commercials in Germany from 2002 to 2018 (in millions)Number of TV commercials in Germany 2002-2018
- Air time of television commercials in Germany from 2002 to 2018 (in minutes)Air time of TV commercials in Germany 2002-2018
- Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to 2018 (in euros)CPM for television commercials in Germany 2000-2018
- Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2018 (in euros)CPM for television commercials (14-49 years) in Germany 2002-2018
- Print advertising
The most important statistics
- Gross advertising expenditure of the print media in Germany from 2013 to 2018 (in billion euros)Advertising expenditure of the print media in Germany 2013-2018
- Sales of daily newspapers in Germany in 2016 and 2017 (in billion euros)Daily newspaper sales Germany 2016-2017
- Net advertising revenue of newspapers in Germany from 1995 to 2018 (in million euros)Net advertising revenue of newspapers in Germany 1995-2018
- Paid circulation of newspapers in Germany in the 1st quarter 2019, by typePaid circulation of newspapers in Germany Q1 2019, by type
- Net advertising revenue of consumer magazines in Germany from 2004 to 2018 (in million euros)Net advertising revenue of consumer magazines in Germany 2004-2018
- Gross advertising expenditure in consumer magazines in Germany in 2017 and 2018, by segment (in million euros)Advertising expenditure in consumer magazines in Germany 2017-2018, by segment
- Consumer magazines ranked by gross advertisement revenue in Germany in 2018 (in million euros)Magazines with the highest advertisement revenues in Germany 2018
- Ranking of magazines with the most advertising pages in Germany in 2018Magazines with the most advertising pages in Germany 2018
- Internet advertising
The most important statistics
- Online advertising expenditure in Germany from 2006 to 2018 (in million euros)Online advertising expenditure in Germany 2006-2018
- Revenues from digital display advertising in Germany from 2013 to 2017, with a forecast for 2018 (in million euros)Digital display advertising revenue in Germany 2013-2018
- Net revenue from online and mobile advertising (display) in Germany from 2003 to 2015 (in million euros)Online advertising revenue (display) in Germany 2003-2015
- Gross advertising volume of the most popular online advertising formats in Germany from 2015 to 2018 (in million euros)Gross advertising volume of popular online advertising formats in Germany 2015-2018
- Investments in traditional online advertising in Germany from 2015 to 2018*, by industry (in million euros)Online advertising investments in Germany 2015-2018, by industry
- Companies with the highest investments in online advertising in Germany in 2018 (in million euros)Companies with the highest online advertising spend in Germany 2018
- Radio advertising
The most important statistics
- Gross and net radio advertising revenue in Germany from 2000 to 2016 (in million euros)Gross and net radio advertising revenue in Germany 2000-2016
- Daily reach of the radio in Germany according to ma 2019 Audio IDaily reach of the radio in Germany according to ma 2019 Audio I
- Average daily radio listening time in Germany from 1995 to 2019 (in minutes)Daily radio listening time in Germany 1995-2019
- Leading radio stations (advertisers only) in Germany in 2019, by gross contacts Leading radio stations in Germany 2019, by gross contacts
- Gross advertising revenue of radio marketers RMS, AS&S and Euro Classic in Germany in 2018Gross advertising revenue of radio advertising marketers in Germany 2018
- ma 2019 Audio I: gross reach of radio marketers in Germany (in 1,000)Reach of marketers in radio advertising in Germany according to ma 2019 Audio I
- Out-of-home and cinema advertising
The most important statistics
- Advertising investments in out-of-home and cinema advertising in Germany from 2013 to 2018 (in billion euros)Advertising investments in out-of-home and cinema advertising in Germany 2013-2018
- Gross revenue of out-of-home media in Germany in 2017 and 2018 (in million euros)Revenue of out-of-home-media in Germany 2017-2018
- Net revenue from billboard advertising in Germany in 2017 and 2018, by type of advertising space (in million euros)Advertising revenue from billboard advertising in Germany 2018, by type of ad space
- Largest companies ranked by out-of-home advertising investments in Germany in 2018 (in million euros)Companies with the highest investments in out-of-home advertising in Germany 2018
- Leading products ranked by advertising investments in out-of-home advertising in Germany in 2013 (in million euros)Products with the highest investments in out-of-home advertising in Germany 2013
- Cinema advertising revenue in Germany from 1998 to 2013, by type of advertising (in million euros)Cinema advertising revenue in Germany 1998-2013, by type of advertising
- Ranking of companies with the highest gross spendings on cinema advertising in Germany in 2015 (in million euros)Companies ranked by cinema advertising expenditure in Germany 2015
- Would you say that cinema advertising is an essential part of the cinema experience or do you rather consider it a nuisance?Survey on the level of acceptance of cinema advertising in Germany 2014
- Agency rankings
The most important statistics
- Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017Leading advertising agencies according to Manager Magazin creative index Germany 2017
- Most successful advertising agencies ranked by number of ADC creativity points in Germany in 2018Most successful agencies according to ADC creativity ranking in Germany 2018
- Leading 30 communication service providers ranked by number of HORIZONT creative ranking points in Germany in 2018Leading communication service providers as to HORIZONT creative ranking Germany 2018
- Red Box ranking of the most creative advertising agencies in Germany in 2019, by creativity points*Red Box creativity ranking of advertising agencies in Germany 2019
- Best agencies in the field of digital creation based on their score in the BVDW-Kreativranking in Germany in 2018Ranking of the best agencies in digital creation in Germany 2018
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Statistics on "Advertising in Germany"
- Advertising investments and net advertising revenue of the media in Germany from 2009 to 2018 (in billion euros)
- Investment in advertising and net advertising revenues of the media in Germany in 2017 and 2018 (in billion euros)
- Gross advertising market share of advertising media types in Germany in 2018
- Advertising expenditure of the leading 30 advertisers in Germany in 2018 (in million euros)
- Ranking of the industries with the highest advertising expenditure in above-the-line media in Germany from January to June 2018 (in million euros)
- Development of the unemployment rate in the advertising market in Germany from 1998 to 2013
- Number of job offers in advertising in Germany in 2018, by job area
- Gross and net television advertising revenue in Germany from 2002 to 2016 (in billion euros)
- Gross advertising revenue of television channels in Germany in 2018 (in million euros)
- Number of aired television commercials in Germany from 2002 to 2018 (in millions)
- Air time of television commercials in Germany from 2002 to 2018 (in minutes)
- Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to 2018 (in euros)
- Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2018 (in euros)
- Gross advertising expenditure of the print media in Germany from 2013 to 2018 (in billion euros)
- Sales of daily newspapers in Germany in 2016 and 2017 (in billion euros)
- Net advertising revenue of newspapers in Germany from 1995 to 2018 (in million euros)
- Paid circulation of newspapers in Germany in the 1st quarter 2019, by type
- Net advertising revenue of consumer magazines in Germany from 2004 to 2018 (in million euros)
- Gross advertising expenditure in consumer magazines in Germany in 2017 and 2018, by segment (in million euros)
- Consumer magazines ranked by gross advertisement revenue in Germany in 2018 (in million euros)
- Ranking of magazines with the most advertising pages in Germany in 2018
- Industries with the highest advertising spending in consumer magazines in Germany in 2017 and 2018 (in million euros)
- Online advertising expenditure in Germany from 2006 to 2018 (in million euros)
- Revenues from digital display advertising in Germany from 2013 to 2017, with a forecast for 2018 (in million euros)
- Net revenue from online and mobile advertising (display) in Germany from 2003 to 2015 (in million euros)
- Gross advertising volume of the most popular online advertising formats in Germany from 2015 to 2018 (in million euros)
- Investments in traditional online advertising in Germany from 2015 to 2018*, by industry (in million euros)
- Companies with the highest investments in online advertising in Germany in 2018 (in million euros)
- Gross and net radio advertising revenue in Germany from 2000 to 2016 (in million euros)
- Daily reach of the radio in Germany according to ma 2019 Audio I
- Average daily radio listening time in Germany from 1995 to 2019 (in minutes)
- Leading radio stations (advertisers only) in Germany in 2019, by gross contacts
- Gross advertising revenue of radio marketers RMS, AS&S and Euro Classic in Germany in 2018
- ma 2019 Audio I: gross reach of radio marketers in Germany (in 1,000)
- Advertising investments in out-of-home and cinema advertising in Germany from 2013 to 2018 (in billion euros)
- Gross revenue of out-of-home media in Germany in 2017 and 2018 (in million euros)
- Net revenue from billboard advertising in Germany in 2017 and 2018, by type of advertising space (in million euros)
- Largest companies ranked by out-of-home advertising investments in Germany in 2018 (in million euros)
- Leading products ranked by advertising investments in out-of-home advertising in Germany in 2013 (in million euros)
- Cinema advertising revenue in Germany from 1998 to 2013, by type of advertising (in million euros)
- Ranking of companies with the highest gross spendings on cinema advertising in Germany in 2015 (in million euros)
- Would you say that cinema advertising is an essential part of the cinema experience or do you rather consider it a nuisance?
- Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017
- Most successful advertising agencies ranked by number of ADC creativity points in Germany in 2018
- Leading 30 communication service providers ranked by number of HORIZONT creative ranking points in Germany in 2018
- Red Box ranking of the most creative advertising agencies in Germany in 2019, by creativity points*
- Best agencies in the field of digital creation based on their score in the BVDW-Kreativranking in Germany in 2018
- Change in advertising spending worldwide from 2010 to 2019
- Change in advertising expenditure in selected countries from 2015 to 2020
- Growth of advertising revenue worldwide from 2016 to 2021, by region
- Global advertising spending from 2010 to 2020 (in billion U.S. dollars)
- Investment in advertising in Germany from 2012 to 2018 (compared to previous year)
- Growth of global advertising revenues from 2015 to 2019, by medium
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Advertising revenue in Norway from 2008 to 2015 (in million NOK)
- Distribution of advertising spending worldwide in 2016, by region
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2018 (in million euros)
- Growth rate in advertising revenue in Italy from 2014 to 2017, by medium
- Growth of global advertising revenue from 2017 to 2019, by medium
- Distribution of global advertising revenue from 2016 to 2021, by medium
- Distribution of advertising spending worldwide in 2015 and 2016, by medium
- Value of outward investment into South Korea from Taiwan from 2008 to 2017 (in million U.S. dollars)
- Distribution of investments in recycling and waste in Europe and the United States in 2015, by technology
- Industry revenue of »advertising and market research« in Denmark from 2011 to 2023 (in million U.S. Dollars)
- Total investments of foreign-controlled enterprises resident in Italy in 2016 (in million euros), by sector
- SolarWorld AG's investments from 2006 to 2016 (in million euros)*
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