- Media & Advertising›
- Advertising & Marketing ›
Advertising investments and net advertising revenue of the media in Germany 2009-2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising investments and net advertising revenue of the media in Germany 2009-2017
Advertising investments and net advertising revenue of the media in Germany from 2009 to 2017 (in billion euros)
This statistic shows data on the advertising market in Germany from 2009 to 2017. In 2017, advertising investments amounted to roughly 26 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 15.3 billion euros in the same year.
Advertising investments and net advertising revenue of the media in Germany from 2009 to 2017 (in billion euros)
| Total (fees, production, media costs) | Net advertising revenue of the media | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Total (fees, production, media costs) | Net advertising revenue of the media | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows data on the advertising market in Germany from 2009 to 2017. In 2017, advertising investments amounted to roughly 26 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 15.3 billion euros in the same year.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Germany
- Survey time period
- 2009 to 2018
- Special properties
- nominal data
- Supplementary notes
- Figures were partly derived from earlier publications.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Germany
- Survey time period
- 2009 to 2018
- Special properties
- nominal data
- Supplementary notes
- Figures were partly derived from earlier publications.
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Advertising in Germany
- 108 page/s
- English
- pptx
- Detailed references
Everything On "Advertising in Germany" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Advertising in Germany"
- Overview
The most important statistics
- Advertising investments and net advertising revenue of the media in Germany from 2009 to 2017 (in billion euros)Advertising investments and net advertising revenue of the media in Germany 2009-2017
- Investment in advertising and net advertising revenues of the media in Germany from 2009 to 2017 (in billion euros)Investment in advertising and net advertising revenues of the media 2009-2017
- Gross advertising market share of advertising media types in Germany in 2017Advertising market share of media types in Germany 2017
- Advertising expenditure of the leading 30 advertisers in Germany in 2017 (in million euros)Advertisers with highest advertising expenditure in Germany 2017
- Ranking of the industries with the highest advertising expenditure in above-the-line media in Germany from January to June 2018 (in million euros)Industries with the highest above-the-line media advertising expenditure Germany 2018
- Development of the unemployment rate in the advertising market in Germany from 1998 to 2013Unemployment rate in the advertising market in Germany 1998-2013
- Number of job offers in advertising in Germany in 2018, by job areaJob openings in advertising in Germany 2018, by job area
- Television advertising
The most important statistics
- Gross and net television advertising revenue in Germany from 2002 to 2016 (in billion euros)Gross and net TV advertising revenue in Germany 2002-2016
- Gross advertising revenue of television channels in Germany in 2018 (in million euros)Gross advertising revenue of TV channels in Germany 2018
- Number of aired television commercials in Germany from 2002 to 2017 (in millions)Number of TV commercials in Germany 2002-2017
- Air time of television commercials in Germany from 2002 to 2017 (in minutes)Air time of TV commercials in Germany 2002-2017
- Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to 2018 (in euros)CPM for television commercials in Germany 2000-2018
- Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2017 (in euros)CPM for television commercials (14-49 years) in Germany 2002-2017
- Print advertising
The most important statistics
- Gross advertising expenditure of the print media in Germany from 2013 to 2017 (in billion euros)Advertising expenditure of the print media in Germany 2013-2017
- Sales of daily newspapers in Germany in 2016 and 2017 (in billion euros)Daily newspaper sales Germany 2016-2017
- Net advertising revenue of newspapers in Germany from 1995 to 2017 (in million euros)Net advertising revenue of newspapers in Germany 1995-2017
- Paid circulation of newspapers in Germany in the 1st quarter 2019, by typePaid circulation of newspapers in Germany Q1 2019, by type
- Net advertising revenue of consumer magazines in Germany from 2004 to 2017 (in million euros)Net advertising revenue of consumer magazines in Germany 2004-2017
- Gross advertising expenditure in consumer magazines in Germany in 2017 and 2018, by segment (in million euros)Advertising expenditure in consumer magazines in Germany 2017-2018, by segment
- Consumer magazines ranked by gross advertisement revenue in Germany in 2018 (in million euros)Magazines with the highest advertisement revenues in Germany 2018
- Ranking of magazines with the most advertising pages in Germany in 2018Magazines with the most advertising pages in Germany 2018
- Internet advertising
The most important statistics
- Online advertising expenditure in Germany from 2006 to 2017 (in million euros)Online advertising expenditure in Germany 2006-2017
- Revenues from digital display advertising in Germany from 2013 to 2017, with a forecast for 2018 (in million euros)Digital display advertising revenue in Germany 2013-2018
- Net revenue from online and mobile advertising (display) in Germany from 2003 to 2015 (in million euros)Online advertising revenue (display) in Germany 2003-2015
- Gross advertising volume of the most popular online advertising formats in Germany from 2015 to 2018 (in million euros)Gross advertising volume of popular online advertising formats in Germany 2015-2018
- Investments in traditional online advertising in Germany from 2015 to 2018*, by industry (in million euros)Online advertising investments in Germany 2015-2018, by industry
- Companies with the highest investments in online advertising in Germany in 2017 (in million euros)Companies with the highest online advertising spend in Germany 2017
- Radio advertising
The most important statistics
- Gross and net radio advertising revenue in Germany from 2000 to 2016 (in million euros)Gross and net radio advertising revenue in Germany 2000-2016
- Daily reach of the radio in Germany according to ma 2019 Audio IDaily reach of the radio in Germany according to ma 2019 Audio I
- Average daily radio listening time in Germany from 1995 to 2018 (in minutes)Daily radio listening time in Germany 1995-2018
- Leading radio stations (advertisers only) in Germany in 2019, by gross contacts Leading radio stations in Germany 2019, by gross contacts
- Gross advertising revenue of radio marketers RMS, AS&S and Euro Classic in Germany in 2018Gross advertising revenue of radio advertising marketers in Germany 2018
- ma 2019 Audio I: gross reach of radio marketers in Germany (in 1,000)Reach of marketers in radio advertising in Germany according to ma 2019 Audio I
- Out-of-home and cinema advertising
The most important statistics
- Advertising investments in out-of-home and cinema advertising in Germany from 2013 to 2017 (in billion euros)Advertising investments in out-of-home and cinema advertising in Germany 2013-2017
- Gross revenue of out-of-home media in Germany from 2016 to 2017 (in million euros)Revenue of out-of-home-media in Germany 2016-2017
- Net revenue from billboard advertising in Germany in 2016 and 2017, by type of advertising space (in million euros)Advertising revenue from billboard advertising in Germany 2017, by type of ad space
- Largest companies ranked by out-of-home advertising investments in Germany in 2018 (in million euros)Companies with the highest investments in out-of-home advertising in Germany 2018
- Leading products ranked by advertising investments in out-of-home advertising in Germany in 2013 (in million euros)Products with the highest investments in out-of-home advertising in Germany 2013
- Cinema advertising revenue in Germany from 1998 to 2013, by type of advertising (in million euros)Cinema advertising revenue in Germany 1998-2013, by type of advertising
- Ranking of companies with the highest gross spendings on cinema advertising in Germany in 2015 (in million euros)Companies ranked by cinema advertising expenditure in Germany 2015
- Would you say that cinema advertising is an essential part of the cinema experience or do you rather consider it a nuisance?Survey on the level of acceptance of cinema advertising in Germany 2014
- Agency rankings
The most important statistics
- Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017Leading advertising agencies according to Manager Magazin creative index Germany 2017
- Most successful advertising agencies ranked by number of ADC creativity points in Germany in 2018Most successful agencies according to ADC creativity ranking in Germany 2018
- Leading 30 communication service providers ranked by number of HORIZONT creative ranking points in Germany in 2018Leading communication service providers as to HORIZONT creative ranking Germany 2018
- Red Box ranking of the most creative advertising agencies in Germany in 2019, by creativity points*Red Box creativity ranking of advertising agencies in Germany 2019
- Best agencies in the field of digital creation based on their score in the BVDW-Kreativranking in Germany in 2018Ranking of the best agencies in digital creation in Germany 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global ad spend growth 2010-2019
- Advertising expenditure growth in selected countries 2015-2019
- Global advertising revenue 2010-2020
- Global advertising revenue growth 2016-2021, by region
- Year-on-year advertising investment change in Germany 2011-2017
- Growth of global advertising revenues 2015-2019, by medium
- Global ad spend 2007-2021
- Advertising revenue in Norway 2008-2015
- Global ad spend 2016, by region
- Advertising revenue of ascertainable advertising media in Germany 2010-2017
- Revenue in the largest advertising markets worldwide in 2020
- Distribution of global advertising revenue 2016-2021, by medium
- Global ad spend 2015-2016, by medium
- Italy: growth rate of advertising revenues 2014-2017, by medium
- Growth of global media advertising expenditure Q2 2014 , by region
- Net home-domiciled UCITS and AIF assets for the funds industry Norway 2011-2015
- Renewable energy - private investment
- ePublishing product purchases in Austria 2019
- Total LDI mandates United Kingdom (UK) 2013-2014, by managment and type of mandate
- Value of the advertising and subscription industries in India 2016-2020
Studies
- Advertising in Germany
- Advertising industry in Spain
- Digital advertising in Europe
- Advertising in North America
- Advertising in Italy
- Advertising in the Netherlands
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising market in the U.S.
- Advertising in the Nordics
- Advertising in Africa
- TV advertising in the U.S.
- Advertising worldwide
- Advertising agencies in the U.S.
- Advertising in Turkey
Statistics on "Advertising in Germany"
- Advertising investments and net advertising revenue of the media in Germany from 2009 to 2017 (in billion euros)
- Investment in advertising and net advertising revenues of the media in Germany from 2009 to 2017 (in billion euros)
- Gross advertising market share of advertising media types in Germany in 2017
- Advertising expenditure of the leading 30 advertisers in Germany in 2017 (in million euros)
- Ranking of the industries with the highest advertising expenditure in above-the-line media in Germany from January to June 2018 (in million euros)
- Development of the unemployment rate in the advertising market in Germany from 1998 to 2013
- Number of job offers in advertising in Germany in 2018, by job area
- Gross and net television advertising revenue in Germany from 2002 to 2016 (in billion euros)
- Gross advertising revenue of television channels in Germany in 2018 (in million euros)
- Number of aired television commercials in Germany from 2002 to 2017 (in millions)
- Air time of television commercials in Germany from 2002 to 2017 (in minutes)
- Cost per mille (CPM) for 30 seconds of television commercials in Germany from 2000 to 2018 (in euros)
- Cost per mille (CPM) for television commercials (age group 14 to 49 years) in Germany from 2002 to 2017 (in euros)
- Gross advertising expenditure of the print media in Germany from 2013 to 2017 (in billion euros)
- Sales of daily newspapers in Germany in 2016 and 2017 (in billion euros)
- Net advertising revenue of newspapers in Germany from 1995 to 2017 (in million euros)
- Paid circulation of newspapers in Germany in the 1st quarter 2019, by type
- Net advertising revenue of consumer magazines in Germany from 2004 to 2017 (in million euros)
- Gross advertising expenditure in consumer magazines in Germany in 2017 and 2018, by segment (in million euros)
- Consumer magazines ranked by gross advertisement revenue in Germany in 2018 (in million euros)
- Ranking of magazines with the most advertising pages in Germany in 2018
- Industries with the highest advertising spending in consumer magazines in Germany in 2016 and 2017 (in million euros)
- Online advertising expenditure in Germany from 2006 to 2017 (in million euros)
- Revenues from digital display advertising in Germany from 2013 to 2017, with a forecast for 2018 (in million euros)
- Net revenue from online and mobile advertising (display) in Germany from 2003 to 2015 (in million euros)
- Gross advertising volume of the most popular online advertising formats in Germany from 2015 to 2018 (in million euros)
- Investments in traditional online advertising in Germany from 2015 to 2018*, by industry (in million euros)
- Companies with the highest investments in online advertising in Germany in 2017 (in million euros)
- Gross and net radio advertising revenue in Germany from 2000 to 2016 (in million euros)
- Daily reach of the radio in Germany according to ma 2019 Audio I
- Average daily radio listening time in Germany from 1995 to 2018 (in minutes)
- Leading radio stations (advertisers only) in Germany in 2019, by gross contacts
- Gross advertising revenue of radio marketers RMS, AS&S and Euro Classic in Germany in 2018
- ma 2019 Audio I: gross reach of radio marketers in Germany (in 1,000)
- Advertising investments in out-of-home and cinema advertising in Germany from 2013 to 2017 (in billion euros)
- Gross revenue of out-of-home media in Germany from 2016 to 2017 (in million euros)
- Net revenue from billboard advertising in Germany in 2016 and 2017, by type of advertising space (in million euros)
- Largest companies ranked by out-of-home advertising investments in Germany in 2018 (in million euros)
- Leading products ranked by advertising investments in out-of-home advertising in Germany in 2013 (in million euros)
- Cinema advertising revenue in Germany from 1998 to 2013, by type of advertising (in million euros)
- Ranking of companies with the highest gross spendings on cinema advertising in Germany in 2015 (in million euros)
- Would you say that cinema advertising is an essential part of the cinema experience or do you rather consider it a nuisance?
- Leading advertising agencies ranked by Manager Magazin creative index score in Germany in 2017
- Most successful advertising agencies ranked by number of ADC creativity points in Germany in 2018
- Leading 30 communication service providers ranked by number of HORIZONT creative ranking points in Germany in 2018
- Red Box ranking of the most creative advertising agencies in Germany in 2019, by creativity points*
- Best agencies in the field of digital creation based on their score in the BVDW-Kreativranking in Germany in 2018
- Change in advertising spending worldwide from 2010 to 2019
- Change in advertising expenditure in selected countries from 2015 to 2019
- Global advertising spending from 2010 to 2020 (in billion U.S. dollars)
- Growth of advertising revenue worldwide from 2016 to 2021, by region
- Investment in advertising in Germany from 2011 to 2017 (compared to previous year)
- Growth of global advertising revenues from 2015 to 2019, by medium
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Advertising revenue in Norway from 2008 to 2015 (in million NOK)
- Distribution of advertising spending worldwide in 2016, by region
- Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2017 (in million euros)
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Distribution of global advertising revenue from 2016 to 2021, by medium
- Distribution of advertising spending worldwide in 2015 and 2016, by medium
- Growth rate in advertising revenue in Italy from 2014 to 2017, by medium
- Growth of global media advertising expenditure in 2nd quarter of 2014, by region
- Net home-domiciled UCITS and AIF assets for the funds industry in Norway from 2011 to 2015 (in billion euros)
- Global private investment in renewable energy in 2010, by region (in billion euros)
- Which of these digital media products have you spent money on in the past 12 months?
- Number of LDI mandates in the United Kingdom (UK) from 2013 to 2014, by managment and type of mandate
- Value of the advertising and subscription industries across India in 2016 and 2020 (in billion U.S. dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.