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Advertising investments and net advertising revenue of the media in Germany 2009-2021

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows data on the advertising market in Germany from 2009 to 2021. In 2021, advertising investments amounted to roughly 36.06 billion euros. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly 25.87 billion euros in the same year.

Advertising investments and net advertising revenue of the media in Germany from 2009 to 2021 (in billion euros)

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Source

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Release date

May 2022

Region

Germany

Survey time period

2009 to 2021

Special properties

nominal data

Supplementary notes

Figures were partly derived from earlier publications.

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Statistics on " Advertising in Germany "

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Statistics on Advertising in Germany

Overview

7

Television advertising

6

Print advertising

8

Internet advertising

4

Radio advertising

7

Out-of-home and cinema advertising

8

Agency rankings

4

Advertising impact

4

Forecasts

8

Further related statistics

19

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Topics

Advertising in GermanyAdvertising in EuropeAdvertising in the NordicsAdvertising in PolandAdvertising and market research companies in Italy
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