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Industries ranked by advertising investments in above-the-line media in Germany 2021

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows a ranking of the industries with the highest advertising expenditure in above-the-line media in Germany in 2021. Food retail invested roughly 2.6 billion euros in advertising.

Industries with the highest advertising expenditure in above-the-line media in Germany in 2021 (in million euros)

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In cooperation with
Nielsen
Release date

February 2022

Region

Germany

Survey time period

January 1 to December 31, 2021

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Statistics on " Advertising in Germany "

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Statistics on Advertising in Germany

Overview

7

Television advertising

6

Print advertising

8

Internet advertising

4

Radio advertising

7

Out-of-home and cinema advertising

8

Agency rankings

4

Advertising impact

4

Forecasts

8

Further related statistics

17

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Topics

Advertising in GermanyAdvertising in EuropeAdvertising in the NordicsAdvertising in PolandAdvertising and market research companies in Italy
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