Reading brochures from free advertising papers Germany 2021

This statistic shows the number of people reading brochures and leaflets from free advertising newspapers in Germany from 2018 to 2021, by frequency. In 2021, 13 million Germans aged 14 years and older spent time reading brochures and leaflets from free advertising papers several times a week.

Number of people reading brochures and leaflets from free advertising newspapers in Germany from 2018 to 2021, by frequency (in millions)

Characteristic	Several times a week	Once a week	2-3 times a month	Once a month	At least once per quarter	Less than once a quarter	Almost never, never / Prefer not to say
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people

The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

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