This statistic shows the number of people reading brochures and leaflets from free advertising newspapers in Germany from 2014 to 2017, by frequency. In 2017 13.81 million Germans aged 14 years and older spent time reading brochures and leaflets from free advertising papers several times a week.
Number of persons reading brochures and leaflets from free advertising newspapers in Germany from 2014 to 2017, by frequency
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 22, 2017). Number of persons reading brochures and leaflets from free advertising newspapers in Germany from 2014 to 2017, by frequency (in millions) [Graph]. In Statista. Retrieved February 24, 2020, from https://www.statista.com/statistics/383358/reading-brochures-from-free-advertising-papers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of persons reading brochures and leaflets from free advertising newspapers in Germany from 2014 to 2017, by frequency (in millions)." Chart. November 22, 2017. Statista. Accessed February 24, 2020. https://www.statista.com/statistics/383358/reading-brochures-from-free-advertising-papers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2017). Number of persons reading brochures and leaflets from free advertising newspapers in Germany from 2014 to 2017, by frequency (in millions). Statista. Statista Inc.. Accessed: February 24, 2020. https://www.statista.com/statistics/383358/reading-brochures-from-free-advertising-papers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Persons Reading Brochures and Leaflets from Free Advertising Newspapers in Germany from 2014 to 2017, by Frequency (in Millions)." Statista, Statista Inc., 22 Nov 2017, https://www.statista.com/statistics/383358/reading-brochures-from-free-advertising-papers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of persons reading brochures and leaflets from free advertising newspapers in Germany from 2014 to 2017, by frequency (in millions) Statista, https://www.statista.com/statistics/383358/reading-brochures-from-free-advertising-papers-germany/ (last visited February 24, 2020)
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