Frequency of reading brochures from free advertising papers in Germany 2016-2019

Published by Evgeniya Koptyug, Jan 6, 2021

This statistic shows the number of people reading brochures and leaflets from free advertising newspapers in Germany from 2016 to 2019, by frequency. In 2019, 12.13 million Germans aged 14 years and older spent time reading brochures and leaflets from free advertising papers several times a week.

Number of people reading brochures and leaflets from free advertising newspapers in Germany from 2016 to 2019, by frequency (in millions)

	Several times a week	Once a week	2-3 times a month	Once a month	At least once per quarter	Less than once a quarter	Almost never, never / Prefer not to say
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Release date

November 2019

More information

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.