Spain: leading social media and apps among Gen Z users 2023

Published by
Tiago Bianchi,
Jul 21, 2023
According to a survey in Spain in March 2023, 91 percent of Generation Z respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Instagram followed closely, with an audience reach of 91 percent, then YouTube and TikTok, each used by 81 percent and 60 percent of Gen Z respondents.

Most popular social networks and apps among Gen Z users in Spain as of March 2023

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Release date

May 2023

Region

Spain

Survey time period

March 2023

Number of respondents

94 respondents

Age group

18-24 years

Special properties

Generation Z social media users

Method of interview

Computer-assisted web interviews (CAWI)

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