Most influential celebrity accounts on Weibo March 2024
Weibo holds immense importance to Chinese celebrities to shape their public image and connect with fans. Chinese singer Xiao Zhan was one of the superstars that has made a substantial presence on the platform. According to an influence index measuring various public figures’ accounts on Weibo, Xiao Zhan’s account scored 2,324 points during the week ending March 31, 2024. Gong Jun trailed behind with 2,295 points. Third place was taken by Cheng Yi.
What is Weibo?
The Chinese equivalent of X (formerly known as Twitter) is one of the most widely used social media platforms in China. Weibo's user base is diverse, with Gen Z being the biggest user group. It is popular among tech-savvy professionals, influencers, and cultural enthusiasts who engage with real-time updates and multimedia content.
The role of Weibo to celebrities
Weibo is integral to the success of Chinese celebrities. Boasting 600 million monthly active users and 260 million daily active users, the micro-blogging site allows celebrities to reach a massive audience and build a strong fan base. The platform also serves as a powerful marketing tool for Chinese celebrities to enhance their personal brand and attract endorsement deals. Brands often leverage celebrities' popularity on Weibo to promote products or services, recognizing the platform's influence on the purchase decisions.
