Commonly used social media platforms for social commerce China 2023

Most commonly used social media platform for purchases during the last 12 months in China as of February 2023

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Release date

March 2023



Survey time period

February 9 to 28, 2023

Number of respondents

7,108 respondents

Age group

16 years and older

Special properties

those who purchased something via social media during the last 12 months

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that apply."

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