Global: why consumers use subscriptions 2023

In 2023, about 50 percent of consumers currently subscribed or planned to subscribe to subscription services due to convenience, making it the leading reason to do so worldwide. The second-most common reason for using subscription services was monetary in nature.

Leading reasons to use product/service subscriptions worldwide in 2023

Characteristic	Share of respondents
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Release date

June 2023

More information

Region

Worldwide

Survey time period

June 2023

Number of respondents

6,379 respondents

Age group

18 years and older

Special properties

consumers who currently subscribe or plan to subscribe in the next six months

Supplementary notes

This question was phrased by the source as follows: "Why do you use or plan to use product/service subscriptions?"

Consumers across the following 25 countries and territories were polled:
Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, the United Arab Emirates, the United States, and Vietnam.

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