In 2023, about 50 percent of consumers currently subscribed or planned to subscribe to subscription services due to convenience, making it the leading reason to do so worldwide. The second-most common reason for using subscription services was monetary in nature.
Leading reasons to use product/service subscriptions worldwide in 2023
Characteristic
Share of respondents
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consumers who currently subscribe or plan to subscribe in the next six months
Supplementary notes
This question was phrased by the source as follows: "Why do you use or plan to use product/service subscriptions?"
Consumers across the following 25 countries and territories were polled:
Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, the United Arab Emirates, the United States, and Vietnam.
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PwC. (June 26, 2023). Leading reasons to use product/service subscriptions worldwide in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1401611/why-consumers-use-subscriptions-worldwide/
PwC. "Leading reasons to use product/service subscriptions worldwide in 2023." Chart. June 26, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1401611/why-consumers-use-subscriptions-worldwide/
PwC. (2023). Leading reasons to use product/service subscriptions worldwide in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1401611/why-consumers-use-subscriptions-worldwide/
PwC. "Leading Reasons to Use Product/Service Subscriptions Worldwide in 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1401611/why-consumers-use-subscriptions-worldwide/
PwC, Leading reasons to use product/service subscriptions worldwide in 2023 Statista, https://www.statista.com/statistics/1401611/why-consumers-use-subscriptions-worldwide/ (last visited September 01, 2024)
Leading reasons to use product/service subscriptions worldwide in 2023 [Graph], PwC, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1401611/why-consumers-use-subscriptions-worldwide/
