Lifetime value (LTV) of subscribers 2021, by vertical

Published by
D. Tighe,
Aug 1, 2022
In 2021, the customer lifetime value (LTV) of the food and beverage vertical worldwide stood at just over 330 U.S. dollars. According to a study conducted among merchants specializing in physical subscriptions, with roughly 240 U.S. dollars, pet and animal subscription merchants generated the second-highest average annual revenue per customer that year.

Average lifetime value (LTV) of subscribers worldwide in 2021, by vertical (in U.S. dollars)

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Release date

April 2022

Region

Worldwide

Survey time period

January 1 to December 31, 2021

Number of respondents

over 12,000*

Special properties

ReCharge merchants specializing in physical subscriptions

Supplementary notes

* The source adds that they analyzed over 12,000 merchants which serve some 25 million total customers across 192 countries.

The source defines lifetime value as average customer value (or ACV), which translats to lifetime revenue by number of cusotmers.

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