Number of Amazon Prime subscribers in the U.S. 2016-2023

Published by Daniela Coppola, Sep 25, 2023
For the first time since 2016, the number of Amazon Prime members has declined in the United States. In the first quarter of 2023, 167 million users had a Prime account on Amazon, down by roughly 3,000 compared to the same quarter in 2022.

Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2023 (in millions)

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Release date

April 2023

Region

United States

Survey time period

Q1 2016 to Q1 2023

Supplementary notes

Estimated data based on a survey of 500 U.S. consumers.

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