Consumers' opinions on becoming vegan or vegetarian in the future in the U.S. in 2023

Published by
Nils-Gerrit Wunsch,
Sep 21, 2023
According to a survey carried out in the United States in June 2023, approximately five percent of respondents stated that they could imagine becoming vegetarian in the future. Moreover, about four percent stated that they can imagine becoming vegan.

Consumers' opinions on becoming vegan or vegetarian in the future in the United States in 2023

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Release date

August 2023

Region

United States

Survey time period

June 20 to 29, 2023

Number of respondents

934 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The question was originally stated by the source as: "Could you imagine the following scenarios?"

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