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Brazil: online ad investments 2015-2018
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Brazil: online ad investments 2015-2018
Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)
by Marina Pasquali,
last edited
Sep 4, 2019
Online advertising spending in Brazil (including digital display and search advertising) amounted to 8.72 billion Brazilian reals in 2018, up from 6.25 billion reals a year earlier. This annual value has been increasing since 2016, when it reached 5.71 billion reals.
Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)
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by Marina Pasquali,
last edited
Sep 4, 2019
Online advertising spending in Brazil (including digital display and search advertising) amounted to 8.72 billion Brazilian reals in 2018, up from 6.25 billion reals a year earlier. This annual value has been increasing since 2016, when it reached 5.71 billion reals.
- Show sources information
- Show publisher information
- Release date
- 2019
- Region
- Brazil
- Survey time period
- 2015 to 2018
- Special properties
- Including display and search advertising spending
- Supplementary notes
-
Figures prior to 2018 were retrieved from earlier releases of Kantar Ibope Media publications.
Values were calculated by Statista based on the source's data.
Numbers have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- 2019
More information
- Region
- Brazil
- Survey time period
- 2015 to 2018
- Special properties
- Including display and search advertising spending
- Supplementary notes
-
Figures prior to 2018 were retrieved from earlier releases of Kantar Ibope Media publications.
Values were calculated by Statista based on the source's data.
Numbers have been rounded.
Other statistics on the topic
Advertising industry in Brazil
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Statistics on "Advertising in Brazil"
- Key figures
The most important statistics
- Markets contributing the most to global advertising spending between 2018 and 2021 (in million U.S. dollars)Highest contributing advertising markets worldwide 2018-2021
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising expenditure in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: ad investments 2015-2018
- Distribution of advertising spending in Brazil in 2018, by mediumAdvertising spending in Brazil 2018, by medium
- Change in advertising expenditure in Brazil from 2016 to 2020Brazil: ad spend growth 2016-2020
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Distribution of advertising and marketing agencies in Brazil in 2018, by sectorBrazil: advertising & marketing companies 2018, by sector
- Major players and markets
The most important statistics
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2018
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: leading advertisers 2018
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)Brazil: leading advertising categories 2018
- Change in advertising spending in Brazil in 2018, by categoryBrazil: ad spend growth rate 2018, by category
- Leading cities in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: cities with largest ad spend 2018
- Advertising spending in São Paulo, Brazil between 2010 and 2018 (in billion Brazilian reals)Brazil: ad spend in São Paulo 2010-2018
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)Brazil: ad spend of the federal government 2017, by medium
- Traditional media
The most important statistics
- Distribution of advertising spending in Brazil from 2018 to 2020, by mediumDistribution of ad spend in Brazil 2018-2020, by medium
- TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: TV ad investments 2009-2018
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by typeBrazil: TV ad investment share 2016-2018, by type
- Radio advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: radio ad investments 2009-2018
- Newspaper advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: newspaper ad investments 2009-2018
- Magazine advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: magazine ad investments 2009-2018
- Digital media
The most important statistics
- Digital advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: digital ad investments 2015-2018
- Distribution of digital advertising spending in Brazil in December 2018, by industryBrazil: digital ad spend 2018, by industry
- Change in digital advertising spending in Brazil from 2019 to 2023Brazil: digital ad spend growth 2019-2023
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: online ad investments 2015-2018
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
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Statistics on "Advertising in Brazil"
- Markets contributing the most to global advertising spending between 2018 and 2021 (in million U.S. dollars)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Advertising expenditure in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Distribution of advertising spending in Brazil in 2018, by medium
- Change in advertising expenditure in Brazil from 2016 to 2020
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)
- Distribution of advertising and marketing agencies in Brazil in 2018, by sector
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2018, by category
- Leading cities in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Advertising spending in São Paulo, Brazil between 2010 and 2018 (in billion Brazilian reals)
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)
- Distribution of advertising spending in Brazil from 2018 to 2020, by medium
- TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type
- Radio advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Newspaper advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Magazine advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Digital advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Distribution of digital advertising spending in Brazil in December 2018, by industry
- Change in digital advertising spending in Brazil from 2019 to 2023
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format
- Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022
- Digital display advertising expenditure year-on-year growth in the United Kingdom (UK) from 2010 to 2015
- Desktop advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Digital display advertising expenditure year-on-year growth in Germany from 2008 to 2015
- Digital display advertising expenditure year-on-year growth in France from 2009 to 2015
- Online advertising spending in Australia between 2015 and 2018, by type (in million Australian dollars)
- Display vs. search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Distribution of internet advertising revenue in South Korea from 2016 to 2019, by format
- Distribution of digital advertising spending in Italy in 2017, by format
- Digital advertising spending in Italy in 2017, by format (in million euros)
- Distribution of online advertising spending in the Netherlands in 2017, by format
- Mobile advertising expenditure in Latin America in 2016, by format (in million U.S. dollars)
- Mobile advertising revenue in the Middle East and Africa in 2016, by category (in million U.S. dollars)
- Digital advertising spending in the United Kingdom from 2011 to 2017, by format (in million GBP)
- Mobile advertising expenditure in Europe in 2014, by category (in million euro)
- Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format
- Quarterly percentage change* of mobile adverts requests in Italy from 2014 to 2018
- Average online display cost-per-mille in the United States from 2005 to 2016 (in U.S. dollars)
- Distribution of attitudes towards websites using their users' data for personalized advertisements in Sweden as of March 2015
- Share of advertising expenditure in Malaysia in 2018, by media type
- Quarterly percentage change of mobile advertisement requests in Japan from 2nd quarter 2014 to 4th quarter 2018
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