Intentions to buy essential items/replace items in Black Friday sales Australia 2023

Published by Statista Research Department, Nov 22, 2023
According to a survey conducted among Australian shoppers in October 2023 regarding their Black Friday shopping intentions, over half of respondents said they intended to be conscious of only buying things they needed during the sales period. Over one-fifth of respondents indicated they planned to use the sales period as an opportunity to purchase essential household items.

Share of shoppers intending to buy essential items or replace items during the Black Friday sales in Australia as at October 2023

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Release date

November 2023

Region

Australia

Survey time period

October 23, 2023 to October 25, 2023

Number of respondents

1,016 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region according to the latest ABS population estimates

Method of interview

Online survey

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