Healthy eating interest LOHAS Germany 2023

In 2023, almost 98 percent of people following LOHAS in Germany were generally interested in information about healthy eating. Around 70 percent were especially interested.

People following LOHAS (lifestyle of health and sustainability) interested in information about healthy eating in Germany in 2023

Characteristic	LOHAS*	German population
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Release date

June 2023

More information

Region

Germany

Survey time period

2023

Age group

14 years and older

Special properties

LOHAS*

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and older.

Information on total sample:
2023: 23,524 respondents, representing 70.08 million people.

* Information on target group „LOHAS - Lifestyle of health and sustainability“:
2023: 3,359 respondents, projection to 9.80 million people.
LOHAS includes a group of people who focus on health and sustainability regarding their lifestyle and consumer behavior. Information on methodology available here.

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