Most attractive product features to Gen Z beauty shoppers in the U.S. 2023

Published by
Dominique Petruzzi,
Dec 4, 2023
According to the results of a survey carried out in 2023, around 48 percent of Gen Z respondents in the United States stated that pricing is the feature that attracts them most to beauty or skincare brands. Samples and innovation ranked second and third, respectively.

Most attractive product features to Gen Z beauty shoppers in the United States in 2023

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Sources

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Release date

July 2023

Region

United States

Survey time period

May 15 to 17, 2023

Age group

18 years and older

Special properties

Gen Z beauty and skincare consumers

Supplementary notes

The source does not specify the type of survey. The total number of respondents taking part in the survey was 1,038.

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