Buy Now, Pay Later (BNPL) options are mostly used for expensive purchases, a 2022 study showed. E-commerce sites offering BNPL options had much higher online traffic when it came to orders worth over 1,000 U.S. dollars. The gap was slightly smaller and yet significant for average online orders between 200 and 1,000 U.S. orders.
Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range
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BCG. (June 20, 2023). Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
BCG. "Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range." Chart. June 20, 2023. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
BCG. (2023). Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
BCG. "Monthly Unique Visitors of E-commerce Sites with and without Buy Now, Pay Later (Bnpl) Options in 2022, by Average Order Value Range." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
BCG, Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range Statista, https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/ (last visited October 10, 2024)
Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range [Graph], BCG, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/