China: reasons for using click-and-collect services by consumer age 2023

According to a survey conducted by Rakuten Insight in China in November 2023, around 60 percent of the respondents aged between 16 and 24 years said that they use Click & Collect services when shopping because of the availability of multiple pick-up locations. However, around nine percent of the respondents from this age group stated they did not use Click & Collect services at all.

Reasons for using click-and-collect services among consumers in China as of November 2023, by age group

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55 years and more
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Release date

December 2023

More information

Region

China

Survey time period

November 9 to 30, 2023

Number of respondents

6,455 respondents

Age group

16 years and older

Special properties

up to 3 answers were allowed

Method of interview

Online survey

Supplementary notes

Survey question:
"Why do you use click-and-collect services? (choose up to 3 of the most relevant answers)"

Among a total of 6,455 respondents, 1,155 were between 16 and 24 years old, 3,261 were between 25 and 34 years old, 1,610 were between 35 and 44 years old, 336 were between 45 and 54 years old, and 93 were above 54 years old.

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