According to a recent U.S. survey in 2023, most consumers of all generations used generic creamers with their coffee (e.g. Coffee-Mate, International Delight, etc.). It is noticeable that milk alternatives were more popular among younger generations. In fact, almost 33 percent of surveyed Millennials stated to prefer almond milk with their coffee, while nearly 40 percent of Gen Z used oat milk.
What type of milk or coffee creamer do you use?
Characteristic
Baby Boomers/Silent Gen
Gen X
Millennials/Gen Y
Gen Z
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Original survey question: "[If “With milk/creamer” or “With sweetener and milk/creamer”] What type(s) of milk/creamer do you use? Select all that apply."
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Drive Research. (February 2, 2024). What type of milk or coffee creamer do you use? [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/
Drive Research. "What type of milk or coffee creamer do you use?." Chart. February 2, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/
Drive Research. (2024). What type of milk or coffee creamer do you use?. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/
Drive Research. "What Type of Milk or Coffee Creamer Do You Use?." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/
Drive Research, What type of milk or coffee creamer do you use? Statista, https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/ (last visited July 27, 2024)
What type of milk or coffee creamer do you use? [Graph], Drive Research, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/