Leading types of loyalty programs in the U.S. 2024

Published by Statista Research Department, Feb 29, 2024
During a survey carried out in early 2024, 66 percent of responding adult consumers from the United States stated that they were most likely to use loyalty programs with no membership fee and the possibility to earn points for smaller discounts. This was the most popular customer loyalty program type in this survey.

Types of customer loyalty programs consumers were likely to use in the United States as of February 2024

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Release date

February 2024

Region

United States

Survey time period

January 23 to February 1, 2024

Number of respondents

1,273 respondents

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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