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Factors which influenced brand loyalty in the United States as of August 2016

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Brand loyalty factors in the U.S. 2016 The graph provides information on the factors which influenced brand loyalty in the United States as of August 2016. During a survey, 23 percent of respondents stated that it was very or somewhat important for them that the brand or company had an endorsement from a social influencer, blogger or vlogger.
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FactorShare of respondents who consider the factor "somewhat important" or "very important"
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FactorShare of respondents who consider the factor "somewhat important" or "very important"
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Description Source More information
The graph provides information on the factors which influenced brand loyalty in the United States as of August 2016. During a survey, 23 percent of respondents stated that it was very or somewhat important for them that the brand or company had an endorsement from a social influencer, blogger or vlogger.
Show more
Release date
February 2017
Region
United States
Survey time period
July and August 2016
Number of respondents
2,532 respondents
Age group
18 years and older
Supplementary notes
The source does not provide the original wording of the question posed during the survey.

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