The graph provides information on the factors which influenced brand loyalty in the United States as of August 2016. During a survey, 23 percent of respondents stated that it was very or somewhat important for them that the brand or company had an endorsement from a social influencer, blogger or vlogger.
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Brand loyalty factors in the U.S. 2016
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Factors which influenced brand loyalty in the United States as of August 2016
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The graph provides information on the factors which influenced brand loyalty in the United States as of August 2016. During a survey, 23 percent of respondents stated that it was very or somewhat important for them that the brand or company had an endorsement from a social influencer, blogger or vlogger.
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Description
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The graph provides information on the factors which influenced brand loyalty in the United States as of August 2016. During a survey, 23 percent of respondents stated that it was very or somewhat important for them that the brand or company had an endorsement from a social influencer, blogger or vlogger.
Show more- Show sources information
- Show publisher information
- Release date
- February 2017
- Region
- United States
- Survey time period
- July and August 2016
- Number of respondents
- 2,532 respondents
- Age group
- 18 years and older
- Supplementary notes
- The source does not provide the original wording of the question posed during the survey.
More information
- Region
- United States
- Survey time period
- July and August 2016
- Number of respondents
- 2,532 respondents
- Age group
- 18 years and older
- Supplementary notes
- The source does not provide the original wording of the question posed during the survey.
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Statistics on "Influencer marketing"
- Overview
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- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Do you spend marketing dollars on promoted posts or social media advertising?U.S. small businesses: social media advertising use 2017
- What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
- Leading goals of influencer marketing worldwide as of January 2017Goals of influencer marketing 2017
- Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017Performance of influencer content compared to brand-created content in the U.S. 2017
- What do you see as the top challenges for influencer marketing in 2017?Leading challenges of influence marketing in the U.S. 2017
- Financials
The most important statistics
- How is your influencer marketing budget going to change in 2018?Change in influencer marketing budgets in the U.S. 2018
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016Influence marketing campaign budget allocation in the U.S. 2016
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2016, by category
- Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)U.S. influencer compensation charged 2015
- Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers
- Average media value per post of the most-followed athletes on Instagram worldwide as of July 2018 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2018
- Effectiveness & impact
The most important statistics
- Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017Digital resource shopping influence in the U.S. 2017
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017Influencer marketing success measurement metrics in the U.S. 2017
- Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
- Most important social media network of their personal brand according to female social influencers in the United States as of June 2017Most important social media for female influencers in the U.S. 2017
- Factors keeping followers engaged according to influencers in the United States as of April 2016Most engaging factors of their work according to influencers in the U.S. 2016
- Factors which influenced brand loyalty in the United States as of August 2016Brand loyalty factors in the U.S. 2016
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- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Blogging
The most important statistics
- Number of bloggers in the United States from 2014 to 2020 (in millions)Number of bloggers in the United States 2014-2020
- Frequency with which bloggers worldwide publish blog posts and content as of 2017Blogging: posting frequency 2017
- Ways in which bloggers worldwide promote their blog posts as of 2017Blogging: post promotion channels 2017
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- Social media marketing usage
The most important statistics
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Social media marketing spending in the U.S. 2014-2019
- Social media marketing profitability worldwide in 2015 and 2016Social media marketing profitability 2015-2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018Social media platforms used by social influencers as of January 2018
- Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Expressions of brand loyalty in the U.S. 2016
- Brand loyalty factors in the U.S. 2016, by age
- Consumers' loyalty towards their supermarket in the United Kingdom (UK) 2014
- Italy: share of consumers being loyal to the brands they use or visit 2017, by sector
- Retailer loyalty factors among consumers in the United Kingdom (UK) 2014
- Preferred channel for receiving loyalty-related communications in the U.S. 2016
- Customer loyalty: Retailers' motives for not offering loyalty cards in the UK 2013
- Brands ranked by customer loyalty in Germany 2013-2014
- Most loyalty-inducing brands in the U.S. 2015, by category
- Loyalty programs: factors attracting consumers in Germany 2016
- Sharing personal information with brands by Canadian internet users 2015
- Loyalty programs: factors attracting consumers in Poland 2016
- Loyalty programs: factors attracting consumers in the Netherlands 2016
- Canadians' attitude towards social media content creators 2016
- Social media gaming related profile types followed by young Canadians 2016
- Acknowledgment of brand loyalty in France 2014
- Sectors with the best brand loyalty according to retailers in the UK 2013
- Frequency of redeeming loyalty card points in the United Kingdom (UK) 2013
- Opinions forbidding food and drink advertising targeting children in the Netherlands
- Factors affecting business travelers' loyalty to a hotel in Europe 2017
Studies
- Influencer marketing
- Australian Top 30 Brands in 2012
- Best Canadian Brands 2014
- Top 100 Singapore Brands Report 2014
- Top 100 Singapore Brands Report 2013
- Japan's Best Global Brands 2014
- The Dutch Top 100 corporate brands 2011
- Top 100 Singapore Brands Report 2012
- Japan's Best Global Brands 2012
- German Top 30 Brands in 2012
- Brand Finance Journal Top 50 Canadian Brands 2012
- Best Swiss Brands 2012
- Best Swiss Brands 2013
Statistics on the topic
Free statistics
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017
- Do you trust online customer reviews as much as personal recommendations?
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
Premium Statistics
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?
- Do you spend marketing dollars on promoted posts or social media advertising?
- What role do you see influencer marketing playing in your organization in the next three years?
- Leading goals of influencer marketing worldwide as of January 2017
- Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017
- What do you see as the top challenges for influencer marketing in 2017?
- How is your influencer marketing budget going to change in 2018?
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
- Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)
- Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)
- Average media value per post of the most-followed athletes on Instagram worldwide as of July 2018 (in U.S. dollars)
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
- Most important social media network of their personal brand according to female social influencers in the United States as of June 2017
- Factors keeping followers engaged according to influencers in the United States as of April 2016
- Factors which influenced brand loyalty in the United States as of August 2016
- Return on Instagram marketing investment among local businesses in the United States as of 3rd quarter 2016
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks
- Number of bloggers in the United States from 2014 to 2020 (in millions)
- Frequency with which bloggers worldwide publish blog posts and content as of 2017
- Ways in which bloggers worldwide promote their blog posts as of 2017
- Types of media most often included in a typical blog post according to global bloggers as of 2017
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Social media marketing profitability worldwide in 2015 and 2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
- How do you attract customers to connect with your brand's social media account(s)?
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Best social media platforms for influence marketing according to influencers in the United States as of July 2016
- Factors driving sponsored social messaging effectiveness in the United States as of November 2015
- Amount of time it takes to create a post according to influencers worldwide as of March 2017
- Length of time influencers have been monetizing their audience/content worldwide as of March 2017
- Ways in which consumers demonstrated brand loyalty in the United States as of October 2016
- Factors which influenced brand loyalty in the United States as of August 2016, by consumer's age
- Consumers' level of loyalty towards the supermarket they currently shop at in the United Kingdom (UK) in 2014
- Percentage of consumers who rated high the level of loyalty for brands they use or frequently visit in Italy in 2017, by sector
- Factors most likely to make consumers stay loyal to a retailer in the United Kingdom (UK) in 2014*
- Preferred channel for receiving loyalty-related communications in the United States as of June 2016
- Why do you not offer a loyalty card programme or scheme?
- Leading brands ranked by customer loyalty according to the Serviceplan loyalty index in Germany from 2013 to 2014
- Distribution of most loyalty-inducing brands in the United States as of September 2015, by category
- In order to make the loyalty program attractive for you, how important are the following factors?*
- Likelihood of sharing personal information with companies according to internet users in Canada as of February 2015
- In order to make the loyalty program attractive for you, how important are the following factors?*
- In order to make the loyalty program attractive for you, how important are the following factors?*
- Young consumers' attitude towards social media content creators in Canada as of September 2016
- Share of young consumers who follow gaming content from certain people or organizations on social media in Canada as of September 2016
- Do you feel that your loyalty to a brand is adequately rewarded?
- In which sectors do you think retailers have done a good job at creating loyalty around their brands?
- When it comes to redeeming points from loyalty programmes, how often do you do this?
- To what extent do you agree with the following statement: "Advertising on television and the Internet for candy and sugar-sweetened soft drinks aimed at children should be forbidden"?
- What would make you want to return to a hotel?
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