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Brand loyalty factors in the U.S. 2016

Factors which influenced brand loyalty in the United States as of August 2016

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Sources

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Release date

February 2017

Region

United States

Survey time period

July and August 2016

Number of respondents

2,532 respondents

Age group

18 years and older

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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Statistics on " Loyalty programs and marketing in the United States "

Statistics on Loyalty programs and marketing in the United States

Overview

5

Brand trust

5

Marketer perspective

4

Consumer perspective

7

Benchmarks

8

Further related statistics

20

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