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Brand loyalty factors in the U.S. 2016

Published by
A. Guttmann,
Sep 27, 2022
The graph provides information on the factors which influenced brand loyalty in the United States as of August 2016. During a survey, 23 percent of respondents stated that it was very or somewhat important for them that the brand or company had an endorsement from a social influencer, blogger or vlogger.

Factors which influenced brand loyalty in the United States as of August 2016

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Sources

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Release date

February 2017

Region

United States

Survey time period

July and August 2016

Number of respondents

2,532 respondents

Age group

18 years and older

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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Statistics on " Loyalty programs and marketing in the United States "

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Statistics on Loyalty programs and marketing in the United States

Overview

5

Brand trust

5

Marketer perspective

4

Consumer perspective

7

Benchmarks

8

Further related statistics

20

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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