Share of consumers planning to join loyalty programs in the U.S. 2022, by generation

Published by
Julia Faria,
Mar 21, 2024
During a February 2022 survey conducted among consumers in the United States, 87 percent of respondents among Generation Z stated that they were planning to join additional premium loyalty programs. Millennials and Generation X consumers followed with 85 percent and 79 percent, respectively.

Share of consumers planning to join additional premium loyalty programs in the United States as of June 2022, by generation

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Release date

June 2022

Region

United States

Survey time period

February 2022

Number of respondents

2,500 respondents

Supplementary notes

Type of survey and age of respondents not specified by source.

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

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Consumer perspective

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Benchmarks

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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