In the face of a recession, consumers in the United States reported they tend to stay loyal to brands they already trust, according to a survey conducted in 2022. Nearly 20 percent of the respondents, the highest share, planned to keep buying the brands they have used the longest. Roughly 15 percent of consumers stated that they would stick to entirely American brands if a recession strikes, while around 12 percent would keep loyal to brands that give back to the community.
Type of brands consumers plan to stay loyal to during a recession in the United States as of August 2022
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UpCity. (August 5, 2022). Type of brands consumers plan to stay loyal to during a recession in the United States as of August 2022 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1346621/brands-consumers-plan-to-stay-loyal-to-during-a-recession-us/
UpCity. "Type of brands consumers plan to stay loyal to during a recession in the United States as of August 2022." Chart. August 5, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1346621/brands-consumers-plan-to-stay-loyal-to-during-a-recession-us/
UpCity. (2022). Type of brands consumers plan to stay loyal to during a recession in the United States as of August 2022. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1346621/brands-consumers-plan-to-stay-loyal-to-during-a-recession-us/
UpCity. "Type of Brands Consumers Plan to Stay Loyal to during a Recession in The United States as of August 2022." Statista, Statista Inc., 5 Aug 2022, https://www.statista.com/statistics/1346621/brands-consumers-plan-to-stay-loyal-to-during-a-recession-us/
UpCity, Type of brands consumers plan to stay loyal to during a recession in the United States as of August 2022 Statista, https://www.statista.com/statistics/1346621/brands-consumers-plan-to-stay-loyal-to-during-a-recession-us/ (last visited October 15, 2024)
Type of brands consumers plan to stay loyal to during a recession in the United States as of August 2022 [Graph], UpCity, August 5, 2022. [Online]. Available: https://www.statista.com/statistics/1346621/brands-consumers-plan-to-stay-loyal-to-during-a-recession-us/
