Average memberships in loyalty programs in the U.S. 2015-2022

Published by
Julia Faria,
Sep 10, 2024
In a survey conducted among consumers in the United States gauging their use of loyalty programs, it was found that in 2022, U.S. consumers belonged to 16.6 loyalty programs on average but actively used a little less than half of those.

Average loyalty program membership in the United States from 2015 to 2022

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Release date

June 2022

Region

United States

Survey time period

2015 to 2022

Number of respondents

~17,000

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

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Consumer perspective

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Benchmarks

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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