Greatest Generation: financial concerns & changes in consumer spending worldwide 2023

Published by Statista Research Department, Apr 23, 2024

Approximately 75 percent of Greatest Generation consumers are concerned about their personal financial situations, but only 59 percent of them changed their spending behavior worldwide in 2023.

Share of the Greatest Generation who are concerned about finances and have changed their spending habits worldwide in 2023

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Source

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Release date

March 2023

Region

Worldwide

Survey time period

February 2023

Number of respondents

9,180*

Age group

18 years and older

Special properties

Consumers who shopped online at least once in the previous year across 25 territories

Method of interview

Questionnaire

Supplementary notes

*Total number of respondents. The source did not specify the exact number of consumers from the Greatest Generation.

Figures adding up to more than 100 percent are likely due to rounding.

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Overview

6

In-store shopping

8

Online shopping

7

Purchase decisions

6

Payment methods

5

COVID-19 impact

6

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