D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowThe majority of consumers in Generation X (75 percent) changed their spending behavior as a result of inflation and their concerns about their personal financial situation in 2023. Worries about personal finances have resulted in cuts to non-essential spending worldwide.
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In-store shopping
Online shopping
Purchase decisions
Payment methods
COVID-19 impact