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Sales of the leading 10 toilet tissue brands of the U.S. 2017

This graph shows the sales of the leading 10 toilet tissue brands of the United States in 2017. Charmin Ultra Soft was the third ranked toilet tissue brand of the United States with about 1.09 billion U.S. dollars worth of sales in 2017.

Toilet Tissue

In 589 AD, the first documented account of the use of toilet paper was recorded in early medieval China. However, the product did not become commercialized in the United States until the 19th century when a man named Joseph Gayetty introduced Gayetty's Medicated Paper; a patent for roll-based dispensers was introduced a couple years later by Seth Wheeler.

In the United States today, the toilet paper industry is dominated by three manufacturers: Georgia-Pacific, Procter & Gamble and Kimberly Clark, with the latter generating approximately 2.14 billion U.S. dollars worth of sales in 2016. These three manufacturers made up almost 80 percent of the U.S. toilet paper market.

Procter & Gamble is one of the biggest consumer goods companies in the world. In 2016, the company generated net sales worth about 65.3 billion U.S. dollars and is the leading manufacturer in a vast majority of consumer goods product categories.

Sales of the leading 10 toilet tissue brands of the United States in 2017 (in million U.S. dollars)*

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Sources

Release date

April 2017

Region

United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

* Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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