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Global toy market spend per child 2015, by country

As of 2015, the average expenditure per child on toys amounted to 482 U.S. dollars in the United States. In comparison, this figure was 363 U.S. dollars per child in Germany. The global toy industry is a multi-billion dollar market encompassing a wide range of items, such as board games, educational toys, plush toys, dolls and action figures.


Play makes up a large portion of a child’s day and toys are more often than not a key part of this playtime. Toys can also be a medium for educating or socializing children, with the educational value of a toy important to many parents. Toys come in all shapes and sizes and are made from various materials like wood, clay, paper, and plastic. Many items are designed to serve as toys, but goods produced for other purposes can also be used.

Who are the key players in this market?

There are several dominant players within the toy industry. Many of these companies have a diversified product offering, spread across the toys and gaming industry. Mattel, who have the well-known doll brand Barbie as part of their product offering, also manufacture and sell toy guns and plush toys, as well as many other types of toys and games.

Average spend per child on toys worldwide in 2015, by country

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Release date

June 2017



Survey time period


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