D. Tighe
Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry
Get in touch with us nowMattel global revenue by segment from 2010 to 2022
In 2022, Mattel's North America segment generated nearly three billion U.S. dollars in revenue. Mattel is an American multinational toy manufacturing company founded in 1945 and headquartered in El Segundo, California.
Over the years, Mattel has decreased its global advertising expenditure considerably, from around 750 million U.S. dollars in 2013 annually to roughly 500 to 550 million in the last five years. Still, Mattel produces some of the most popular and well-known toy brands in the world, such as Barbie and Hot Wheels. Both have enjoyed increasing sales figures in the past few years.
How does Mattel compare to other toy manufacturers?
In 2021, Mattel had the fourth highest revenue of all major toy companies worldwide. That year, Bandai Namco was the second-largest major toy manufacturer generating over 6.7 billion U.S. dollars in revenue. In addition to being a toy company, Bandai Namco is a Japanese video game developer and publisher, known for producing popular games such as Tekken, Pac-Man, Dark Souls, and games of the Dragon Ball franchise. The highest-earning toy manufacturer, however, was LEGO, a Danish plastic brick toy company that has spawned video games, movie franchises, and an amusement park known as Legoland.Over the years, Mattel has decreased its global advertising expenditure considerably, from around 750 million U.S. dollars in 2013 annually to roughly 500 to 550 million in the last five years. Still, Mattel produces some of the most popular and well-known toy brands in the world, such as Barbie and Hot Wheels. Both have enjoyed increasing sales figures in the past few years.
