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Mattel global revenue by segment from 2010 to 2019

In 2019, Mattel's North America segment generated 2.43 billion U.S. dollars in revenue. Mattel is an American multinational toy manufacturing company founded in 1945 and headquartered in El Segundo, California.

How does Mattel compare to other toy manufacturers?

In 2018, Mattel had the fourth highest revenue of all major toy companies worldwide. That year, Namco Bandai was the largest major toy manufacturer generating over 6.6 billion U.S. dollars in revenue. The company is a Japanese video game developer and publisher, known for producing popular games such as Tekken, Pac-Man, and the Dragon Ball series. Among them, the highest earning toy manufacturers is LEGO, a Danish plastic brick toy company that has spawned video games, movie franchises, and an amusement park known as Legoland. In recent years, Mattel has decreased its advertising spending in the United States. However, Mattel produces some of the most popular and well-known toy brands in the world, including Barbie and Hot Wheels.

Revenue of Mattel by segment worldwide from 2010 to 2019

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Release date

February 2020



Survey time period

2010 to 2019

Supplementary notes

Figures prior to 2018 were taken from previous editions of the publication.

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