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Global brand value of Barbie from 2015 to 2022

Published by
D. Tighe,
Apr 1, 2022
This statistic presents the brand value of Barbie worldwide from 2015 to 2022. In 2022, the Barbie brand was valued at approximately 590 million U.S. dollars. Compared to two years earlier, this is an increase of roughly 150 million U.S. dollars

Brand value of Barbie worldwide from 2015 to 2022 (in million U.S. dollars)

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Release date

April 2022

Region

Worldwide

Survey time period

2015 to 2022

Supplementary notes

The release date is the date the information was accessed.

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