Retailer-branded app usage among U.S. holiday shoppers 2017, by gender

Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by gender

Retailer-branded app usage among U.S. holiday shoppers 2017, by gender This survey shows the percentage of smartphone shoppers in the United States who will probably use a retailer-branded app to make a holiday purchase, sorted by age group. During the October 2017 survey, 72 percent of male smartphone holiday shoppers stated that they were probably going to use a retailer-branded app in order to make a holiday purchase.
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Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by gender

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Share of respondents
Female63
Male72
Share of respondents
Female63
Male72
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This survey shows the percentage of smartphone shoppers in the United States who will probably use a retailer-branded app to make a holiday purchase, sorted by age group. During the October 2017 survey, 72 percent of male smartphone holiday shoppers stated that they were probably going to use a retailer-branded app in order to make a holiday purchase.
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