Retailer-branded app usage among U.S. holiday shoppers 2017, by gender

Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by gender

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Release date

October 2017


United States

Survey time period

October 11th to 20th, 2017

Number of respondents

381 respondents

Age group

18 years and older

Special properties

respondents who use their smartphone for holiday shopping

Method of interview

Online survey

Supplementary notes

Original question: Will you probably use a retailer-branded app to make your holiday purchases?
Total survey n=1,025

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