U.S. internet users not sharing user data for targeted ads 2018, by gender

This statistic presents the share of internet users in the United States who don't want their personal data shared with other companies for targeted or interesting advertisements as of May 2018, sorted by gender. According to the findings, 77 percent of male respondents and 82 percent of female respondents stated to not wanting their personal data shared for more targeted advertisements.

Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender

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Source

Release date

May 2018

Region

United States

Survey time period

May 18 to 21, 2018

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't want companies sharing my data with other companies in order to advertise to me online."
*Male: n = 1,064
*Female: n = 1,140
*Total: n = 2,204

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Statistics on "Men and women online"

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