Mobile app usage expectations of consumers during holiday season in Europe 2019

Over the 2019 holiday season, shoppers across Europe were expecting to utilize mobile apps while doing their holiday shopping, according to a consumer research published by Salesforce. The share of respondents who planned to shop via mobile apps varied between 46 percent in Germany and 69 percent in Italy. Of those surveyed for those study, 53 percent of consumers in Nordic countries expected to purchase holiday items on mobile shopping apps.

Share of consumers planning to make purchases through mobile shopping apps during holiday season in Europe in 2019, by country

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Release date

May 2019



Survey time period

June 2019

Number of respondents

4,007 Respondents

Supplementary notes

* Country breakdown of the sample is as follows: UK/Ireland: 501; Spain: 501; Nordics: 500; Netherlands: 501; Italy: 503; Germany: 500; France: 501; Belgium: 500 shoppers.

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Statistics on "Christmas shopping in the United Kingdom (UK)"

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