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Holiday shopping: time when U.S. consumers plan to start by generation 2014

Time when U.S. consumers plan to begin holiday shopping in 2014, by generation

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Release date

October 2014

Region

United States

Survey time period

September 18 to 25, 2014

Number of respondents

1,048 respondents

Age group

18 years and older

Special properties

access to internet; purchase holiday gifts for one or more people

Method of interview

Online survey

Supplementary notes

The original question was posed as follows: 'When do you plan to begin your holiday shopping this year?'
Millennials: n = 314
Gen X: n = 332
Baby Boomers: n = 343

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