Leading product categories bought online among internet users in the United States as of June 2016, by gender

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MaleFemale
Clothing or shoes 39%57%
Beauty/personal care products (hair, skin and babycare) 22%46%
Food items 37%30%
Nonfood household care products (cleaning products, paper products, tissues, laundry detergent etc)21%22%
Consumer electronics (computers, smartphones etc) 25%17%
Petcare products 15%23%
Babycare products (diapers, wipes etc)7%10%
Any of these 63%73%
None of these37%27%

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Description Source More information
This statistic presents popular online shopping categories in the United States, sorted by gender. During a June 2016 survey, it was found that 57 percent of female respondents had purchased clothing online. A total of 39 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers. Clothing and fashion was also the most popular online shopping category for which online users utilized online coupons - a survey of coupon users in August 2016 found that 73 percent of female and 61 percent of male users did so for digital fashion purchases.
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Release date
June 2016
Region
United States
Survey time period
June 17 to 21, 2016
Number of respondents
1,995 respondents
Age group
18 years and older
Special properties
in the past 6 months
Method of interview
Online survey
Supplementary notes
Question: Have you purchased any of the following types of products online in the past 6 months?

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Statistics on "E-commerce in the United States"

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