U.S. online shopping product categories 2017, by gender

Leading product categories bought online among internet users in the United States as of November 2017, by gender

U.S. online shopping product categories 2017, by gender This statistic presents popular online shopping categories in the United States, sorted by gender. During a November 2017 survey, it was found that 71 percent of female respondents had purchased clothing online in the past 3 months. According to Loqate, a GBG solution, 49 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers.
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Leading product categories bought online among internet users in the United States as of November 2017, by gender

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MaleFemale
Fashion, clothing and accessories49%71%
Health and Beauty 33%54%
Toys and baby equipment 31%46%
Books, CDs and other physical media 44%45%
Groceries, food and drink35%35%
Technology (including phones and computers) 49%31%
Home and furniture 28%31%
Flowers and gifts 29%30%
Other 7%8%
MaleFemale
Fashion, clothing and accessories49%71%
Health and Beauty 33%54%
Toys and baby equipment 31%46%
Books, CDs and other physical media 44%45%
Groceries, food and drink35%35%
Technology (including phones and computers) 49%31%
Home and furniture 28%31%
Flowers and gifts 29%30%
Other 7%8%
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This statistic presents popular online shopping categories in the United States, sorted by gender. During a November 2017 survey, it was found that 71 percent of female respondents had purchased clothing online in the past 3 months. According to Loqate, a GBG solution, 49 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers.
Show more
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