Leading product categories bought online among internet users in the United States as of June 2016, by gender

Loading statistic...
Clothing or shoes 39%57%
Beauty/personal care products (hair, skin and babycare) 22%46%
Food items 37%30%
Nonfood household care products (cleaning products, paper products, tissues, laundry detergent etc)21%22%
Consumer electronics (computers, smartphones etc) 25%17%
Petcare products 15%23%
Babycare products (diapers, wipes etc)7%10%
Any of these 63%73%
None of these37%27%

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
This statistic presents popular online shopping categories in the United States, sorted by gender. During a June 2016 survey, it was found that 57 percent of female respondents had purchased clothing online. A total of 39 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers. Clothing and fashion was also the most popular online shopping category for which online users utilized online coupons - a survey of coupon users in August 2016 found that 73 percent of female and 61 percent of male users did so for digital fashion purchases.
Show more
Release date
June 2016
United States
Survey time period
June 17 to 21, 2016
Number of respondents
1,995 respondents
Age group
18 years and older
Special properties
in the past 6 months
Method of interview
Online survey
Supplementary notes
Question: Have you purchased any of the following types of products online in the past 6 months?

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-commerce in the United States"

  • Market volume
  • Retailers and websites
  • Shopping behavior
  • Mobile commerce
  • Digital payments

Related Studies: Available to Download in PDF or PPTX Format

Men and women online

All Information
in one Presentation

Men and women online

Everything On "Men and women online" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions