Leading product categories bought online among internet users in the United States as of June 2016, by gender

U.S. online shopping product categories 2016, by gender This statistic presents popular online shopping categories in the United States, sorted by gender. During a June 2016 survey, it was found that 57 percent of female respondents had purchased clothing online. A total of 39 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers. Clothing and fashion was also the most popular online shopping category for which online users utilized online coupons - a survey of coupon users in August 2016 found that 73 percent of female and 61 percent of male users did so for digital fashion purchases.
Show more
Loading statistic...
MaleFemale
Clothing or shoes 39%57%
Beauty/personal care products (hair, skin and babycare) 22%46%
Food items 37%30%
Nonfood household care products (cleaning products, paper products, tissues, laundry detergent etc)21%22%
Consumer electronics (computers, smartphones etc) 25%17%
Petcare products 15%23%
Babycare products (diapers, wipes etc)7%10%
Any of these 63%73%
None of these37%27%
MaleFemale
Clothing or shoes 39%57%
Beauty/personal care products (hair, skin and babycare) 22%46%
Food items 37%30%
Nonfood household care products (cleaning products, paper products, tissues, laundry detergent etc)21%22%
Consumer electronics (computers, smartphones etc) 25%17%
Petcare products 15%23%
Babycare products (diapers, wipes etc)7%10%
Any of these 63%73%
None of these37%27%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents popular online shopping categories in the United States, sorted by gender. During a June 2016 survey, it was found that 57 percent of female respondents had purchased clothing online. A total of 39 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers. Clothing and fashion was also the most popular online shopping category for which online users utilized online coupons - a survey of coupon users in August 2016 found that 73 percent of female and 61 percent of male users did so for digital fashion purchases.
Show more
Release date
June 2016
Region
United States
Survey time period
June 17 to 21, 2016
Number of respondents
1,995 respondents
Age group
18 years and older
Special properties
in the past 6 months
Method of interview
Online survey
Supplementary notes
Question: Have you purchased any of the following types of products online in the past 6 months?

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Men and women online

All Information
in one Presentation

Men and women online

Everything On "Men and women online" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Men and women online"

  • Overview
The most important statistics
  • Social
The most important statistics
  • E-commerce
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News