Leading product categories bought online among internet users in the United States as of June 2016, by gender

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MaleFemale
Clothing or shoes 39%57%
Beauty/personal care products (hair, skin and babycare) 22%46%
Food items 37%30%
Nonfood household care products (cleaning products, paper products, tissues, laundry detergent etc)21%22%
Consumer electronics (computers, smartphones etc) 25%17%
Petcare products 15%23%
Babycare products (diapers, wipes etc)7%10%
Any of these 63%73%
None of these37%27%
© Statista 2017

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About This Statistic

This statistic presents popular online shopping categories in the United States, sorted by gender. During a June 2016 survey, it was found that 57 percent of female respondents had purchased clothing online. A total of 39 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers. Clothing and fashion was also the most popular online shopping category for which online users utilized online coupons - a survey of coupon users in August 2016 found that 73 percent of female and 61 percent of male users did so for digital fashion purchases.

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