U.S. online shopping categories by gender 2017 | Statista

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This statistic presents popular online shopping categories in the United States, sorted by gender. During a November 2017 survey, it was found that 71 percent of female respondents had purchased clothing online in the past 3 months. According to Loqate, a GBG solution, 49 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers.

Leading product categories bought online among internet users in the United States as of November 2017, by gender

Characteristic	Male	Female
Fashion, clothing and accessories	49%	71%
Health and Beauty	33%	54%
Toys and baby equipment	31%	46%
Books, CDs and other physical media	44%	45%
Groceries, food and drink	35%	35%
Technology (including phones and computers)	49%	31%
Home and furniture	28%	31%
Flowers and gifts	29%	30%
Other	7%	8%

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Release date

January 2018

More information

Region

United States

Survey time period

November 2017

Number of respondents

1,008 respondents

Age group

18 years and older

Special properties

in the past 3 months

Method of interview

Online survey

Supplementary notes

Question: Which of the following have you bought online in the past three months?

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