- Internet›
- Social Media & User-Generated Content›
Instagram usage reach in the United States 2018, by gender
Instagram usage reach in the United States 2018, by gender
Percentage of U.S. adults who use Instagram as of January 2018, by gender
This statistic shows the share of adults in the United States who were using Instagram as of January 2018, sorted by gender. During that period of time, 39 percent of female and 30 percent of male respondents stated that they used the photo sharing app.
Percentage of U.S. adults who use Instagram as of January 2018, by gender
Loading statistic...
| Gender | Share of U.S. internet users |
|---|---|
| Men | 30% |
| Women | 39% |
| Gender | Share of U.S. internet users |
|---|---|
| Men | 30% |
| Women | 39% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the share of adults in the United States who were using Instagram as of January 2018, sorted by gender. During that period of time, 39 percent of female and 30 percent of male respondents stated that they used the photo sharing app.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- United States
- Survey time period
- January 3 to 10, 2018
- Age group
- 18 years and older
- Method of interview
- Telephone interview
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- United States
- Survey time period
- January 3 to 10, 2018
- Age group
- 18 years and older
- Method of interview
- Telephone interview
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Mobile social media usage in the United States
- 131 page/s
- English
- pptx
- Detailed references
Everything On "Mobile social media usage in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by genderShare of U.S. adults who use social media 2018, by gender
- Percentage of adults in the United States who use social networks as of January 2018, by age groupShare of U.S. adults who use social media 2018, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)Average daily time spent on social media by U.S. users 2019
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
- Types of life milestones shared on social media according to online users in the United States as of September 2017Type of milestones shared by U.S. users on social media 2017
- Reasons online users in the United States share life milestones on social media as of September 2017U.S. user reasons for sharing life milestones on social media 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platformU.S. parental awareness of children's social media accounts 2018
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 4th quarter 2018Mobile share of U.S. social media visits 2017-2018
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Most popular mobile social networking apps in the United States as of October 2018, by reachMost popular social media apps in the U.S. 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2018, by engagement
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)Most popular social media apps in the U.S. 2018, by session length
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessionsMost popular social media apps in the U.S. 2018, by monthly sessions
- Most popular mobile messaging apps in the United States as of October 2018, by monthly active users (in millions)Leading mobile messengers in the U.S. 2018, by users
The most important statistics
- Leading countries based on number of Facebook users as of January 2019 (in millions)Countries with the most Facebook users as of January 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)Facebook: number of monthly active users in North America 2010-2018
- Distribution of Facebook users in the United States as of January 2018, by age group and genderFacebook: distribution of U.S. users 2018, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of January 2018, by genderInstagram usage reach in the United States 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Distribution of Instagram users in the United States as of February 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of U.S. cell phone users who use Instagram in 2013, by age
- Share of U.S. cell phone users who use Instagram in 2013, by income
- Share of U.S. cell phone users who use Instagram in 2013, by gender
- Share of U.S. cell phone users who use Instagram in 2013, by ethnicity
- Share of U.S. cell phone users who use Instagram in 2013, by education
- Share of U.S. cell phone users who use Snapchat in 2013, by gender
- Share of U.S. cell phone users who use Snapchat in 2013, by ethnicity
- Share of U.S. cell phone users who use Snapchat in 2013, by age
- Share of U.S. cell phone users who use Snapchat in 2013, by income
- Share of U.S. teenagers who use Instagram 2015, by gender and age
- Bolivia: Instagram user share 2019, by age group
- Reasons to have a Instagram account among Flemish individuals in Belgium 2015
- Costa Rica: Instagram user share 2019, by age group
- Children's usage of Instagram in Norway 2015, by age group and gender
- Greenpeace's Clean Energy Index: energy performance of Instagram 2016
- Average engagement rate of Instagram influencers in the UK 2018, by subscribers
- U.S. smartphone owners who take photos with a smartphone 2015, by gender
- Saucy Dates: current and past usage in the United Kingdom (UK) 2017, by gender
- Loving links: current and past usage in the United Kingdom (UK) June 2017
- Adult Friend Finder: current and past usage in the UK 2017, by usage of adult dating
Studies
- Instagram
- Photo apps in the United Kingdom (UK)
- Facebook and Instagram in the Benelux region
- Snapchat
- Social media usage in the Netherlands
- Fashion and Beauty on Instagram
- What You Need to Know about Instagram: Fall 2017
- Instagram Influencer-Generated Content Benchmark Report
- The State of Influencer Marketing 2019
- Instagram Brand Adoption Study February, 2013
- Teens, Social Media & Technology 2018
- The Rise of Brands on Instagram
- Social media usage in the United States
- Social media usage in India
- Social media usage in Poland
Statistics on "Social media usage in the United States"
- Global social network penetration rate as of January 2019, by region
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Social network user penetration in the United States from 2017 to 2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by gender
- Percentage of adults in the United States who use social networks as of January 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by ethnicity
- Percentage of adults in the United States who use social networks as of January 2018, by income
- Percentage of adults in the United States who use social networks as of January 2018, by urbanity
- Percentage of adults in the United States who use social networks as of January 2018, by educational background
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)
- Social media usage in the United States as of August 2018, by ethnicity and daypart
- What kinds of social media do you use regularly?
- Frequency of social media feature use in the United States as of February 2018, by social media platform
- Social media activities on select social networks by social media users in the United States in November 2018
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platform
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Share of adults who get news from social media sites in the United States from 2016 to 2018
- Frequency of news consumption via social media among adults in the United States as of November 2018
- Share of social media users in the United States who have changed their views about a political or social issue because of something they saw on social media in the past year as of June 2018
- Mobile share of social media visits in the United States from 4th quarter 2017 to 4th quarter 2018
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of October 2018, by monthly active users (in millions)
- Most popular mobile messaging apps in the United States as of October 2018, by mobile reach
- Most popular mobile messaging apps in the United States as of October 2018, by user engagement (in minutes per month)
- Most popular mobile messaging apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular mobile messaging apps in the United States as of October 2018, by usage sessions
- Leading countries based on number of Facebook users as of January 2019 (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)
- Distribution of Facebook users in the United States as of January 2018, by age group and gender
- Frequency of Facebook use in the United States as of February 2018
- Frequency of Facebook use in the United States as of February 2018, by gender
- Frequency of Facebook use in the United States as of February 2018, by age group
- Percentage of U.S. adults who use Facebook as of January 2018, by gender
- Percentage of U.S. adults who use Facebook as of January 2018, by age group
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Percentage of U.S. adults who use Instagram as of January 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Distribution of Instagram users in the United States as of February 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by gender
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most-followed fashion and beauty influencers on Instagram in the United States as of July 2018
- Most-followed travel influencers on Instagram in the United States as of November 2018
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Social media presence of small businesses in the United States as of March 2018
- Types of content posted on social media by small businesses in the United States as of March 2018
- Percentage of U.S. cell phone users who use Instagram in October 2013, by age
- Percentage of U.S. cell phone users who use Instagram in October 2013, by income
- Percentage of U.S. cell phone users who use Instagram in October 2013, by gender
- Percentage of U.S. cell phone users who use Instagram in October 2013, by ethnicity
- Percentage of U.S. cell phone users who use Instagram in October 2013, by education
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by gender
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by ethnicity
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by age
- Percentage of U.S. cell phone users who used Snapchat in October 2013, by income
- Percentage of teenagers in the United States who use Instagram as of March 2015, by gender and age group
- Distribution of Instagram users in Bolivia as of February 2019, by age group
- Leading reasons to have a Instagram account among Flemish individuals in Belgium in 2015
- Distribution of Instagram users in Costa Rica as of February 2019, by age group
- Share of children who used Instagram in Norway in 2015, by age group and gender
- Energy performance of Instagram according to Greenpeace's Clean Energy Index in 2016*
- Average engagement rate of influencers on Instagram in the United Kingdom (UK) in 2018, by number of subscribers
- Smartphone owners who take photos using their smartphone in the United States as of March 2015, by gender
- Share of individuals who are current or past users of Saucy Dates in the United Kingdom (UK) in June 2017, by gender*
- Share of individuals who are current or past users of Loving links in the United Kingdom (UK) in June 2017*
- Share of individuals who are current or past users of Adult Friend Finder in the United Kingdom (UK) in June 2017, by usage of adult dating*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.