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Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender

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U.S. mobile shoppers and researchers 2015, by gender This statistic presents the distribution of shoppers in the United States who primarily research and purchase products via smartphone, sorted by gender. As of the third quarter of 2015, 53.4 percent of mobile-first shoppers were female.
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Share of respondents
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Share of respondents
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Description Source More information
This statistic presents the distribution of shoppers in the United States who primarily research and purchase products via smartphone, sorted by gender. As of the third quarter of 2015, 53.4 percent of mobile-first shoppers were female.
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Release date
December 2015
Region
United States
Survey time period
1st quarter 2015 and 3rd quarter 2015
Number of respondents
Q1 n=9,170; Q3 n=8.891
Supplementary notes
Respondents who use their smartphones to compare prices, get information, receive coupons and make purchases

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