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T-Mobile US postpaid subscriber/customer churn rate 2010-2019, by quarter

In the fourth quarter of 2019, T-Mobile US had a churn rate of 0.89 percent for postpaid subscribers. In the previous quarter, the company had its lowest churn rate in almost ten years, as T-Mobile US has managed to lower its postpaid churn rate from more than two percent to less than one percent over the last few years.

Postpaid vs. Prepaid churn rate

Churn rate is defined as a monthly percentage of customers who discontinue their subscription to the service during a specific period. T-Mobile USA uses churn to gauge customer retention and loyalty, which is useful information for evaluating the operating performance of a business.

While the postpaid contract is the most popular subscription type, the company also offers prepaid services. The prepaid subscriber churn rate was higher than that of postpaid customers, by almost three percent in the second quarter in 2019. Still, it is the lowest percentage the company has seen for this subscription type in the last seven years.

Postpaid customer/subscriber churn rate of T-Mobile US from 1st quarter 2010 to 4th quarter 2019

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Source

Release date

December 2019

Region

United States

Survey time period

1st quarter 2010 4th quarter 2019

Supplementary notes

Churn is defined as the number of customers whose service was discontinued, expressed as a rounded monthly percentage of the average number of customers during the specified period. T-Mobile USA believes that churn, which is a measure of customer retention and loyalty, provides relevant and useful information and is used by management to evaluate the operating performance of our business.
A customer is defined as a SIM card with a unique T-Mobile USA mobile identity number which generates revenue.

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