T-Mobile US: ad spend 2011-2019

In 2019, T-Mobile US spent approximately 1.6 billion U.S. dollars on advertising. The company's advertising expense has increased significantly since 2013.

T-Mobile's customers

According to a consumer survey, T-Mobile is the favorite full-service wireless carrier in the United States, as the company had the highest composite loyalty score of the four leading U.S. telecom providers. While more customers were willing to switch between providers in 2018 compared to 2017, T-Mobile still had the highest percentage of wireless customers who would not switch in 2018.

2013: the year of change

T-Mobile US has also been experiencing growth in other areas since 2013. For instance, the company's wireless revenue has almost doubled over the past five years, generating just over 43 billion U.S. dollars in 2018. T-Mobile US's assets were more than 70 billion U.S. dollars in 2018, which is also a substantial increase compared to five years earlier. The starting point of these changes coincides with T-Mobile's decision to adopt the "Un-carrier strategy," in which they put a heavier emphasis on consumers and their needs. This venture began in March 2013, and it has allowed T-Mobile to separate itself from its competitors.

T-Mobile US's advertising spending from 2011 to 2019

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Release date

December 2019


North America, United States

Survey time period

2011 to 2019

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