T-Mobile US postpaid/prepaid ARPU 2013-2019, by quarter

In the third quarter of 2019, T-Mobile US generated an average revenue of 46.22 U.S. dollars per branded postpaid phone user. The average revenue per branded postpaid user is about eight U.S. dollars higher than the average revenue for prepaid customers.

T-Mobile's customer base

Currently, T-Mobile US has a total of more than 80 million subscribers, a number that has been growing steadily since the company entered the U.S. market. Since the third quarter of 2015, the company has had a few contract types for consumer customers to choose from. The most popular option is the branded postpaid contract, followed by the branded prepaid contract. T-Mobile also sells wireless services through its wholesale segment.

Loyal customers

More and more T-Mobile customers are staying with the brand, as the company has managed to consistently lower the churn rate for both the postpaid and prepaid segments. The postpaid churn rate, for example, has decreased by roughly a full percent since 2013; the year that T-Mobile adopted an "Un-carrier strategy" in which the company started focusing more on its customers and their needs.

Average revenue per user (ARPU) of T-Mobile US from 1st quarter 2013 to 3rd quarter 2019

Branded postpaid phone ARPUBranded prepaid ARPU
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Source

Release date

October 2019

Region

United States

Survey time period

1st quarter 2013 to 3rd quarter 2019

Supplementary notes

Average Revenue Per User (ARPU) - Average monthly service revenue earned from customers. Service revenues for the specified period divided by the average customers during the period, further divided by the number of months in the period. Branded postpaid phone ARPU excludes mobile broadband customers and related revenues.

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Statistics on "T-Mobile US"

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