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Most advertised brands in the U.S. 2017
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Most advertised brands in the U.S. 2017
Most advertised brands in the United States in 2017, by advertising spending (in million U.S. dollars)
by A. Guttmann,
last edited
May 17, 2019
The statistic shows data on most advertised brands in the United States in 2017, ranked by measured advertising spending. AT&T ranked ninth that year, with measured ad spending of 632 million U.S. dollars.
Most advertised brands in the United States in 2017, by advertising spending (in million U.S. dollars)
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Description
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by A. Guttmann,
last edited
May 17, 2019
The statistic shows data on most advertised brands in the United States in 2017, ranked by measured advertising spending. AT&T ranked ninth that year, with measured ad spending of 632 million U.S. dollars.
- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media ad spending
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media ad spending
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "Advertising in North America"
- Overview
The most important statistics
- Advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Advertising spending in North America 2000-2021
- Growth of advertising spending in North America from 2010 to 2021, by mediumGrowth of advertising spending in North America 2010-2021, by medium
- Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Television advertising spending in North America from 2000 to 2021 (in million U.S. dollars)TV advertising spending in North America 2000-2021
- Internet advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Internet advertising spending in North America 2000-2021
- Newspaper advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Newspaper advertising spending in North America 2000-2021
- Magazine advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Magazine advertising spending in North America 2000-2021
- Radio advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Radio advertising spending in North America 2000-2021
- United States
The most important statistics
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Change in advertising spending in the United States from 2015 to 2020Ad expenditure growth in the U.S. 2015-2020
- Advertising spending in the United States in 2019 and 2023, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2019-2023, by medium
- Online advertising revenue in the United States from 2000 to 2018 (in billion U.S. dollars)Online advertising revenue in the U.S. from 2000 to 2018
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Most advertised brands in the United States in 2017, by advertising spending (in million U.S. dollars)Most advertised brands in the U.S. 2017
- Measured media advertising spending in the United States from 2014 to 2018, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2018, by category
- Canada
The most important statistics
- Total media advertising spending in Canada from 2018 to 2023 (in billion Canadian dollars)Media advertising spending in Canada from 2018-2023
- Growth of digital advertising spending in Canada from 2012 to 2020Growth of digital advertising spending in Canada 2012-2020
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)Advertising spending in Canada 2007-2019, by medium
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)Canada internet ad revenue 2008-2017, by type
- Leading advertisers in Canada in 2017, by advertising spending (in million Canadian dollars)Largest advertisers in Canada in 2017
- Leading advertising categories in Canada in 2017, by advertising spending (in million Canadian dollars)Largest advertising industries in Canada 2017
- Mexico
The most important statistics
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)Mexico: advertising spending 2010-2019
- Advertising expenditure in Mexico from 2016 to 2019, by medium (in million U.S. dollars)Mexico: advertising spending 2016-2019, by medium
- Change in advertising spending in Mexico from 2010 to 2019Mexico: ad spend growth 2010-2019
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Statistics on "Advertising in North America"
- Advertising spending in North America 2000-2021
- Growth of advertising spending in North America 2010-2021, by medium
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- TV advertising spending in North America 2000-2021
- Internet advertising spending in North America 2000-2021
- Newspaper advertising spending in North America 2000-2021
- Magazine advertising spending in North America 2000-2021
- Radio advertising spending in North America 2000-2021
- Out-of-home advertising spending in North America 2000-2021
- Cinema advertising spending in North America 2002-2021
- Advertising spending in the U.S. 2015-2022
- Ad expenditure growth in the U.S. 2015-2020
- Advertising spending in the U.S. 2019-2023, by medium
- Online advertising revenue in the U.S. from 2000 to 2018
- Media ad spend vs. time spent in the U.S. in 2018
- Most advertised brands in the U.S. 2017
- U.S. measured media ad spend 2014-2018, by category
- Media advertising spending in Canada from 2018-2023
- Growth of digital advertising spending in Canada 2012-2020
- Advertising spending in Canada 2007-2019, by medium
- Canada internet ad revenue 2008-2017, by type
- Largest advertisers in Canada in 2017
- Largest advertising industries in Canada 2017
- Mexico: advertising spending 2010-2019
- Mexico: advertising spending 2016-2019, by medium
- Mexico: ad spend growth 2010-2019
- Mexico: digital advertising spending 2014-2017
- Mexico: leading advertisers 2017
- Leading advertising categories in Mexico 2017
- Most advertised car brands in the U.S. 2013
- Combined ad spending of the 100 leading advertisers in the U.S.2013
- Brazil: largest newspaper advertisers 2018
- Leading brands on Fox News in the U.S. in 2018, by ad spend
- Leading OOH advertisers in Australia 2017
- Highest spending advertisers in Sweden 2018
- Highest spending advertisers in Ireland 2017
- Advertising spending in Denmark 2017, by industry sector
- Leading brands on MSNBC in the U.S. in Q1 2018, by ad spend
- Leading advertisers in the telecoms and utilities sector in Europe 2019
- Procter & Gamble: ad spend in Canada 2012-2013
- Highest spending telecom advertisers in the UK in 2013
- TV advertising spending in the United Kingdom (UK) 2013, by product category
- Ranking of streaming media advertisers in Sweden 2016, by ad spending
- Wm Morrison Supermarkets' advertising spending in the United Kingdom (UK) 2012-2016
- TV advertising expenditure in Sweden 2009-2014
- Dropbox's annual advertising and marketing spending worldwide 2015-2018
- U.S. sanitary services ad spend 2013-2016
- Major motives of advertisers for out-stream video advertising in China 2017
- U.S. consumer perception of rewards for social media brand promotion 2014
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