The statistic shows data on most advertised brands in the United States in 2018, ranked by measured advertising spending. AT&T ranked tenth that year, with measured ad spending of 659 million U.S. dollars. GEICO was the leader in the 2018 ranking.
Most advertised brands in the United States in 2018, by advertising spending
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (December 23, 2019). Most advertised brands in the United States in 2018, by advertising spending (in million U.S. dollars) [Graph]. In Statista. Retrieved July 13, 2020, from https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. "Most advertised brands in the United States in 2018, by advertising spending (in million U.S. dollars)." Chart. December 23, 2019. Statista. Accessed July 13, 2020. https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. (2019). Most advertised brands in the United States in 2018, by advertising spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 13, 2020. https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. "Most Advertised Brands in The United States in 2018, by Advertising Spending (in Million U.S. Dollars)." Statista, Statista Inc., 23 Dec 2019, https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age, Most advertised brands in the United States in 2018, by advertising spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/ (last visited July 13, 2020)
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