Amazon ranked as the most advertised brand in the United States in 2022, with a measured media ad spend of 6.1 billion U.S. dollars. Walmart came in second that year, with a spending of 2.2 billion dollars in measured media advertising. GEICO - a car insurance brand that belongs to Berkshire Hathaway - followed with 1.5 billion dollars.
The battle for digital ad revenue share in the United States
Amazon advertising in the United States is a crucial source of income and growth for the online retailer, as it battles with Google and Meta over ad revenue. Although tech giants still have the largest shares of digital ad revenue in the country, their supremacy is weakening. On the other hand, Amazon's share of total U.S. digital advertising revenues continues to increase. By 2025, it is projected to exceed 15 percent.
Digital advertising leads the global ad market
Advertising spending worldwide continues to follow an upward trend in recent years. By the end of 2024, global ad spending will likely reach approximately 885 billion dollars, up from 336 billion dollars in 2000. The most significant factor in this growth is the dominance of digital advertising. In 2021, online advertising accounted for nearly two-thirds of the total advertising spending worldwide. By 2026, the share is expected to exceed 72.5 percent.
Most advertised brands in the United States in 2022, by advertising spending
(in billion U.S. dollars)
The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
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Advertising Age. (June 26, 2023). Most advertised brands in the United States in 2022, by advertising spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. "Most advertised brands in the United States in 2022, by advertising spending (in billion U.S. dollars)." Chart. June 26, 2023. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. (2023). Most advertised brands in the United States in 2022, by advertising spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. "Most Advertised Brands in The United States in 2022, by Advertising Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age, Most advertised brands in the United States in 2022, by advertising spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/ (last visited October 12, 2024)
Most advertised brands in the United States in 2022, by advertising spending (in billion U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/