Most advertised brands in the U.S. 2021

GEICO - a car insurance brand that belongs to Berkshire Hathaway - ranked as the most advertised brand in the United States in 2021, with a measured media ad spend of 1.5 billion U.S. dollars. Amazon came in second that year, with a spending of 1.1 billion in measured media advertising.

Most advertised brands in the United States in 2021, by advertising spending (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2022

More information

Region

United States

Survey time period

2021

Special properties

measured media ad spending

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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