GEICO - a car insurance brand that belongs to Berkshire Hathaway - was the second most advertised brand in the United States in 2020, with a measured media ad spend of 1.55 billion U.S. dollars. Amazon ranked first that year, with a spending of 1.56 billion.
Most advertised brands in the United States in 2020, by advertising spending
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (December 16, 2021). Most advertised brands in the United States in 2020, by advertising spending (in million U.S. dollars) [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. "Most advertised brands in the United States in 2020, by advertising spending (in million U.S. dollars)." Chart. December 16, 2021. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. (2021). Most advertised brands in the United States in 2020, by advertising spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age. "Most Advertised Brands in The United States in 2020, by Advertising Spending (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/
Advertising Age, Most advertised brands in the United States in 2020, by advertising spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/286333/most-advertised-brands-in-the-us/ (last visited July 01, 2022)
