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Major kitchen/laundry appliances: unit shipments in the U.S. 2005-2017
U.S. unit shipments of major appliances - additional information
Total unit shipments of major kitchen and laundry appliances in the United States are expected to reach 64.6 million units in 2017. This would represent the highest figure since 2006, when unit shipments exceeded 68.4 million. Of these kitchen and laundry appliances forecast to be shipped in 2017, some 18.5 million are cooking appliances and a further 13.8 million are refrigerators. Home laundry appliances are expected to make up over 17 million of the total unit shipments in 2017. The most widely shipped category of laundry appliances are automatic washers, which are projected to account for almost 10 million of the total unit shipment of appliances in 2017.
The home appliances industry is a very lucrative market and U.S. imports of kitchen and household appliances were worth almost 23.4 billion U.S. dollars in 2013. As of 2013, the leading home appliance company in the world based on revenue was the Midea Group, a Chinese-based corporation. The company had sales of almost 20 billion U.S. dollars, exceeding those of its closest rivals, Whirlpool and Gree Electric Appliances.
However, Whirlpool remains the leader within the U.S. market as it held a market share of over 30 percent in the second quarter of 2013. This figure represents almost double the share held by its closest rival, General Electric. Whirlpool announced total revenue of 18.77 billion U.S. dollars in 2013, its highest annual figure to-date. Over 50 percent of its sales came in North America, whilst only 4 percent were made in Asia.