Soft drink industry in China – additional information
According to the graph at hand, the accumulated production volume of soft drinks in China for 2015 has reached more than 120 million tons as of August 2015. According to the Economist Intelligence Unit, the href="/statistics/225033/growth-of-market-volume-of-groceries-beverages-and-tabacco-in-china/">market growth for groceries, beverages and tobacco in China is estimated to maintain a steady rate of slightly over one percent per annum until 2018.
A closer look on consumption patterns reveals an increase in the purchase of soft drinks in China which more or less corresponded to the growth in disposable household incomes. Chinese soft drinks consumers prefer to purchase non-alcoholic beverages by brands of foreign origin. According to the survey in 2013, only 20 percent of the purchase came from local brands. Coca-Cola, remains the dominate brand in China’s soft drinks market. Chinese soft drink manufacturer Wahaha ranked first among local brands in 2013, with an average penetration rate of 14 percent.
However, leading Chinese beverage companies in the 2015 Fortune 500 for China only consisted of dairy and alcoholic beverages’ companies. In 2014, the href="/statistics/467175/china-beer-sales-volume/">sales volume of beer in China had reached nearly 50 billion liters. One of China’s largest breweries, the Tsingtao Brewery Company in Qingdao had generated an href="/statistics/425181/revenue-of-tsingtao-brewery-group/">annual revenue of about 29 billion yuan in 2014. According to Analyse Asia, href="/statistics/443234/china-most-popular-soft-drinks-tier-1-cities/">energy drinks are gaining popularity among Chinese consumers. During the survey in 2015, about 28 percent of respondents in first-tier cities had stated that energy drinks were the soft drinks they consumed most often.