Leading purchase channels for functional beverages in China 2019

According to a survey conducted by Rakuten Insight in November 2019, around 42.5 percent of respondents in mainland China who consumed functional beverages said they usually purchased such types of beverages from a supermarket. Around nine percent of respondents bought functional drinks online.

Preferred purchase channels for functional beverages among consumers in China as of November 2019

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Source

Release date

February 2020

Region

China

Survey time period

November 1 to 30, 2019

Number of respondents

1,502 respondents

Age group

16 years and older

Special properties

among respondents who consume functional beverages

Method of interview

Online survey

Supplementary notes

Survey question:
Where do you usually purchase such drinks?

Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.

Among a total of 1,835 survey respondents in China, 1,502 said they consumed functional beverages.

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