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Cruise lines brand equity ranking 2012

Brand equity ranking of cruise lines in the U.S. 2012

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Source

Release date

May 2012

Region

Worldwide

Survey time period

January 31. - February 20., 2012

Supplementary notes

EquiTrend is a Brand Equity tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. It analayzes the responses of over 37,500 consumers on key measures of brand health - including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to the brand.

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