Luxury hotels brand equity ranking 2012

The statistic depicts the EquiTrend ranking of luxury hotels in the U.S. in 2012. W Hotels' EquiTrend score is 65.36 in 2012. Conrad Hotels & Resorts and Waldorf Astoria Hotels and Resorts (not included in this statistic) ranked below the category average.

Brand equity ranking of luxury hotel brands in the U.S. 2012 (EquiTrend score)*

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Release date

May 2012



Survey time period

January 31 - February 20, 2012

Supplementary notes

* EquiTrend is a Brand Equity tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. It analayzes the responses of over 37,500 consumers on key measures of brand health - including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to the brand.

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