Nations with fastest growing brand value 2021

Published by Statista Research Department, Dec 1, 2021
In 2021, Estonia was the nation whose brand reported highest positive brand value change, having grown 37.5 percent of the 2020 value. Democratic Republic of the Congo (DRC) ranked second, with a growth rate of 28.7 percent.

Leading nations worldwide in 2021, by brand world growth

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Release date

October 2021

Region

Worldwide

Survey time period

2021

Supplementary notes

The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.

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