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Digital shoppers who consider themselves occasional online shoppers, by country 2012

Percentage of digital shoppers who consider themselves occasional online shoppers in 2012

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Source

Release date

July 2012

Region

Worldwide

Survey time period

2012

Number of respondents

16,000 respondents

Special properties

People who have used technology during shopping processes

Supplementary notes

Occasional Online Shoppers shop online infrequently, with low usage across all product categories. They buy significantly less online compared with all segments except the Techno-Shy. When they do use digital channels, they prefer the Internet, e-mail and in-store technology, but they rarely use smartphone apps or social media during the shopping process.

The source does not provide exact information regarding the date of the survey or age of respondents.

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