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Most valuable corporate brands in Europe 2019

In 2019, the most valuable corporate brand in Europe was valued at approximately 76 billion euros. LVMH (Moët Hennessy – Louis Vuitton SE), is a French multinational luxury goods group, which was formed by the merger between the luxury fashion brand Louis Vuitton and the high-end drinks brands Moët and Hennessy in 1987. The group boasts numerous exclusive brands across industries including wine and spirits, fashion, jewelry, cosmetics and perfumes to name a few.

A consolidated market

Certain industries and markets are more consolidated than others. For brands to become true industry giants, most resort to mergers and acquisitions in a bid to increase market share and eliminate competition. With the consolidation of markets, it is sometimes surprising to find that certain industry competitors are in fact owned by the same company. For example, the second largest company in this list, AB Inbev own some of the UK’s most successful and popular beer brands.

Volkswagen and Daimler

In 2018, two of the top ten most valuable brands in Europe were car manufacturers. The Germany headquartered Volkswagen Group, which consists of such brands as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT and Skoda is the leading seller of vehicles worldwide, with revenues of over 235 billion euros.

The 10 most valuable corporate brands in Europe in 2019

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Source

Release date

2020

Region

Europe

Survey time period

2019

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Statistics on "Anheuser-Busch InBev's (AB InBev) beer brands"

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