Most valuable corporate brands in Europe 2018

The 10 most valuable corporate brands in Europe in 2018 (in billion euros)

by Katrin Kienast, last edited Jun 24, 2019
Most valuable corporate brands in Europe 2018 In 2018, the most valuable corporate brand in Europe was valued at approximately 71 billion euros. LVMH (Moët Hennessy – Louis Vuitton SE), is a French multinational luxury goods group, which was formed by the merger between the luxury fashion brand Louis Vuitton and the high-end drinks brands Moët and Hennessy in 1987. The group boasts numerous exclusive brands across industries including wine and spirits, fashion, jewelry, cosmetics and perfumes to name a few.
A consolidated market

Certain industries and markets are more consolidated than others. For brands to become true industry giants, most resort to mergers and acquisitions in a bid to increase market share and eliminate competition. With the consolidation of markets, it is sometimes surprising to find that certain industry competitors are in fact owned by the same company. For example, the second largest company in this list, AB Inbev own some of the UK’s most successful and popular beer brands.

Volkswagen and Daimler

In 2018, two of the top ten most valuable brands in Europe were car manufacturers. The Germany headquartered Volkswagen Group, which consists of such brands as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT and Skoda is the leading seller of vehicles worldwide, with revenues of over 235 billion euros.
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The 10 most valuable corporate brands in Europe in 2018 (in billion euros)

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Brand value in billion euros
LVMH Group70.78
AB Inbev41.88
Nestlé 38.21
Unilever29.76
Volkswagen25.38
Deutsche Telekom25.35
British American Tobacco24.84
Daimler24.32
Heineken24.25
Christian Dior22.71
Vodafone22.28
Novartis20.92
BASF19.28
Diageo19.25
BMW19.05
Brand value in billion euros
LVMH Group70.78
AB Inbev41.88
Nestlé 38.21
Unilever29.76
Volkswagen25.38
Deutsche Telekom25.35
British American Tobacco24.84
Daimler24.32
Heineken24.25
Christian Dior22.71
Vodafone22.28
Novartis20.92
BASF19.28
Diageo19.25
BMW19.05
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by Katrin Kienast, last edited Jun 24, 2019
In 2018, the most valuable corporate brand in Europe was valued at approximately 71 billion euros. LVMH (Moët Hennessy – Louis Vuitton SE), is a French multinational luxury goods group, which was formed by the merger between the luxury fashion brand Louis Vuitton and the high-end drinks brands Moët and Hennessy in 1987. The group boasts numerous exclusive brands across industries including wine and spirits, fashion, jewelry, cosmetics and perfumes to name a few.
A consolidated market

Certain industries and markets are more consolidated than others. For brands to become true industry giants, most resort to mergers and acquisitions in a bid to increase market share and eliminate competition. With the consolidation of markets, it is sometimes surprising to find that certain industry competitors are in fact owned by the same company. For example, the second largest company in this list, AB Inbev own some of the UK’s most successful and popular beer brands.

Volkswagen and Daimler

In 2018, two of the top ten most valuable brands in Europe were car manufacturers. The Germany headquartered Volkswagen Group, which consists of such brands as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT and Skoda is the leading seller of vehicles worldwide, with revenues of over 235 billion euros.
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