Most valuable brands of China 2020

In 2020, Alibaba was ranked as the most valuable brand with a brand value of over 152 billion U.S. dollars in Milward Brown's BrandZ Global Top 100. Tencent came as the second with 138 billion U.S. dollars, followed by Tencent and Moutai. There were two newcomer brands - TikTok and ICBC - ranked in the top 100 for the first time.

Brand value of the leading 17 most valuable brands of China as of June 2020

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Source

Release date

June 2020

Region

China

Survey time period

as of June 2020

Method of interview

Online survey

Supplementary notes

*The ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.8 million consumers around the world, covering more than 17,801 different brands in 51 markets.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.

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Statistics on "Brand Value"

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